there is no doubt that the travel industry is one of the big internet “successes” and that we’re in a good position to seize the opportunity and lead the way.
(PRWEB UK) 24 November 2012
Golfholidays.com – the most modern golf holiday website and home to GolfPlanet and French Golf Holidays – has reported their best sales period for over 5 years with sales for the last quarter up nearly 40% on last year and just shy of the record set in 2006.
“It’s a combination of factors we believe” says Morgan Clarke, Managing Director. “Our new contracts for winter 2012 and beyond offer incredible value, our relatively-new colleagues are now extremely competent, the website brings in over 50,000 unique visitors a month and clients now understand that we’re still GolfPlanet and French Golf but just have a fancy new website”
We also see that cross-Channel destinations are on the rise and that has been our traditional stronghold. Northern France, Normandy and Belgium offer easy access, sensational golf and taking your own car obviously avoids the increasing cost and hassle of flying. Northern France has learnt its listen and at long last responded to our calls for the need to offer competitive value…Whilst there are many attractions there, most golfers have been looking for value first and near-guaranteed sunshine and Northern France could not offer either. However, now we’ve got two night breaks at the renovated Hotel du Parc in Hardelot with three rounds of golf and Eurotunnel travel at Hardelot for £195…That’s a great price in anyone’s books.
As well as the traditional successes for French Golf Holidays, GolfPlanet is also enjoying strong sales for the USA, Turkey, Portugal and Mauritius. "For longer holidays, clients still seem to have a decent budget and are knowledgeable about the cost of flights so we’re selling a lot of two week golf breaks and also some rather special longer tours for groups."
The future is looking good for golfholidays.com. With over 350,000 visitors to their website since March and over 60,000 visitors to their online booking system, the company is refining its online model to be even more effective. “It’s an ongoing and evolving process” says Gerardo Yllescas, the company’s Webmaster “the good thing is that we can analyse and act and get immediate results. And there is no doubt that the travel industry is one of the big internet “successes” and that we’re in a good position to seize the opportunity and lead the way. We don’t know of any other specialist operator that is approaching their business with such a long-term IT view and budget”.
“There’s no doubt about it, you need a blend of knowledge of your product, a traditional approach to client service and the sassiness to embrace all the IT tools out there. The same, I am sure, goes for pretty much every industry so you just have to get stuck in and do your best to be the best” says Morgan.