Smart brands attend because they know that today, green marketing is a mainstream component of every marketing plan and the key to a brand’s future in virtually every industry and product category.
New York, NY (PRWEB) March 23, 2011
From Johnson & Johnson and Kimberly Clark to Native Energy and Parducci Wines, marketing executives from a wide variety of product categories are among the early participants in the 4th Good And Green® – The Green Marketing Conference. This year’s conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, 300 West 57th Street, New York, NY.
“Over the years, we’ve had attendance from a really diverse list of brands, including Kraft, Cisco, Sealed Air Corp., General Motors, Brown-Forman, Clorox, Coca-Cola, Nike, Philadelphia Phillies, Disney, Mohawk, Energizer, Dell, Esurance, PEPCO and McNeil Labs,” according to Nan McCann, Good And Green® producer. “Smart brands attend because they know that today, green marketing is a mainstream component of every marketing plan and the key to a brand’s future in virtually every industry and product category. It is the key to innovation and economic growth.”
“This year’s theme,” McCann explained, “is helping companies who have implemented green and sustainable initiatives throughout their organizations translate that leadership into green marketing profit. And show them how to do this without their efforts being perceived as ‘greenwashing’. Survey after survey continues to show that consumers prefer green and sustainable products from responsible companies who have led the green evolution. In fact, the majority of consumers have said they’re willing to pay a premium for products and services offered by those companies.”
“This year’s highlights feature cutting-edge research, including a Green Gauge Global report from GfK Roper, case studies from Benjamin Moore, Chipotle and SCA Tissue, a how-to session on authentic marketing by The SOAP Group, and a keynote detailing the story and the criteria behind the development of the new Green Good Housekeeping Seal. On the fun side,” McCann added, “we’ll be conducting personal tours of the renowned Good Housekeeping Research Institute on the 29th floor of the Hearst Tower… the views are fabulous, the information will be even better.”
Presenting Sponsors Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA’s Tissue Division in North America, GfK Roper Consulting, Brown And Wilmanns Environmental, Benjamin Moore & Co.; Showcase Sponsors: The SOAP Group, Pentel, Carolina Pad, Parducci, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.
For conference schedule and information: http://www.goodandgreen.biz or contact registration chair Angela Aiello, 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.
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