Five Star Approach to Good Business
New York, NY (PRWEB) August 6, 2008
A virtual free access business and society think-tank featuring news from Wall Street moguls, green business entrepreneurs, free market capitalists like Gates and Buffet, corporate executives, economists, marketing mavericks, "consciousness pioneers," social change activists, students, and ordinary consumers. Good Business International (GoodB) is the hub for the good business movement listing over 300 better world business organizations with combined online readership of several hundred thousand members.
GoodB covers all the good business news "fit to print" including features like Wall Street Walk, B-School Trends, Human Rights & Business, CSR, and social entrepreneurship in the U.S., European Union, and global markets. Wall Street executives, technology entrepreneurs, Ivy League social scientists, investment bankers, environmentalists, academics, NGO representatives, business bloggers and authors review the global credit crisis, global warming, microfinance, labor laws, shareholder activism, water privatization, human trafficking, and current business trends for the common good.
The "Five Star Approach to Good Business" lays out the five specific goals of good business. Green Action details the multi-faceted green initiatives from sustainable business practices to eco-friendly products. Profits & Purpose reviews new products and services that serve the economic bottom line and addresses a social purpose. The Human Bottom Line records changes in worker rights and labor market issues. Ethical Action reviews laws, regulations, and corporate compliance issues. Lastly the Common Good explores the growing business of corporate philanthropy.
"Academic Trends" features maverick leaders in green business and social business research and initiatives. B-School trends include MBA programs in social entrepreneurship, sustainable business, "bottom of the pyramid" economics, and corporate social responsibility.
A special section called "Wall Street Walk" features ethics, green activity, purposeful profits, and common good initiatives specific to Wall Street. CEO and well-known "human and social capital" expert Peter Ressler, financial recruiter to the Wall Street stars, writes a column called: The Value of Values. Ressler writes about the current credit crisis from the inside track as a former recruiter for Goldman Sachs, Bear Sterns, Lehman Brothers, and who now serves the private equity and hedge fund community. (http://www.good-b.com/ws-ressler-on-the-street.html)
GoodB partners with an NGO subcommittee: Values & Business Working Group on human rights issues including efforts to prevent child prostitution as well as initiatives providing safe drinking water for developing nations. GoodB lists the United Nation's Global Compact ten principles as a source for better world business inspiration.
Other sections include good business event listings, the GoodB Choice featuring select book and blog recommendations and reviews, business media analysis reporting on those who report on business news, the GoodB blog invites readers to voice their own views and concerns, a special section "Do the Right Thing" features details on spiritual, philosophical, and faith-based workplace initiatives. The GoodB Community encompasses inclusive listings of nonprofit organizations, nonprofit and for-profit media, and blogs from across the wide gamut of "better world business" from CSR, civic, social, spiritual, academic, human rights, green, and ethics-based perspectives. Non-profit business listings and media outlet information are included as a free public service. GoodB plans to add for-profit business listings in the GoodB Star Directory for a fee.
GoodB was founded by award-winning author, entrepreneur, and social change leader Monika Mitchell Ressler along with a small group of business mavericks, inspirational writers, marketing mavens and tech wizards. Asked about the impetus behind Good Business International, Monika said, "The overarching purpose of GoodB is to bring all the disconnected and disparate groups of business for a better world together under one tent. In doing so, we hope to create a vortex of human energy for the exchange of ideas to galvanize the business for a better world movement. In this early 21st century, we are at the threshold of major global changes across all sectors of the social, political, environmental, and economic landscape- you might call it, The Age of the Second Enlightenment. GoodB is part of that global transformation." (http://www.good-b.com/about-us/editor%27s-note.html)
For more information contact: R. Davison at info @ good-b.com Good Business International, (GoodB) Business for a Better World is a registered trademark. All material is copyrighted. GoodB's website is powered by solar energy.
About Good Business International (GoodB):
GoodB (http://www.good-b.com) is a free access public service information center dedicated to documenting and inspiring better business practices for a better world. Membership is not required. GoodB is open to all members of the public. GoodB is self-supported by private funds and paid listings by companies that share GoodB's Five Star mission. GoodB maintains the highest standard of journalistic integrity and does not accept payment nor financial influence over any of its research and published information to the best of our ability. All articles are clear of commercial agenda and dedicated to the preservation of the public trust as its first and foremost priority. GoodB's stated goal is to reestablish public trust in the greater global business community.
Good Business International (GoodB)
info @ good-b.com
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