Charles T. Lee Guides Idea Makers From Concept to Reality in “Good Idea. Now What?”

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Lee discusses how to move great ideas to execution with first-hand insight and examples from today’s most innovative entrepreneurs in new book.

Good Idea. Now What? How to Move Ideas to Execution

Whether a creative manager, the leader of an organization, or just a creative person, anyone with great ideas must figure out a process and develop an infrastructure for implementing them," says Lee.

Most winning endeavors—be they successful companies, effective organizations, transformative movements, or game-changing inventions—began with only a bright idea. However, a strong concept without the right work behind it won't get anyone very far.

In his new book, "Good Idea. Now What? How to Move Ideas to Execution" (Wiley; Hardcover and eBook; February 2012; $24.95; 978-1-118-16399-3) CEO of Ideation Consultancy Inc., Charles T. Lee reveals the steps and structure needed to bring an inspiration to reality and gives readers insight into the essential values and principles that guide successful idea makers.

Whether a creative manager, the leader of an organization, or just a creative person, anyone with great ideas must figure out a process and develop an infrastructure for implementing them. To aid all types of inspired minds, "Good Idea. Now What?" discusses ways to leverage mixed environments for creativity, work through resistance and setbacks, develop a practical plan for implementation that works, navigate collaborative opportunities, and effectively communicate an idea. Lee offers systematic advice for moving ideas to execution with his own first-hand knowledge from his consulting work and the tactics of some of the greatest entrepreneurs of today.

“Over the years I’ve had the privilege to engage with phenomenal idea-makers from all over the world and this book gives readers the opportunity to hear from those that are in the trenches getting stuff done,” says Lee. “People like Soledad O'Brien at CNN, or Scott Harrison of Charity Water, or Blake Mycoskie of Tom Shoes, and many others in their own respective industries that are doing well in implementing because, at the end of the day, implementation is what will distinguish your idea from everyone else’s.”

Whether starting a new venture or recalibrating an established work, "Good Idea. Now What?" brings busy readers 40 bite-sized chapters covering the entire process for successfully building out a concept. Quick takeaway boxes and helpful self-quizzes in each chapter also reinforce key points. This presentation enables readers to move freely among subjects, from sparking inspiration, to making an effective plan, and more, including:

  •     The fundamental elements of a good idea and tangible pathways to follow after initial inspiration
  •     Myths about collaboration
  •     Branding examples that have worked for innovative companies like Apple, Google and Amazon
  •     How those who those who lack the intentional strategy, infrastructure or the viable network needed to organically grow awareness around a product idea can move their idea forward
  •     Practical advice for developing a loyal tribe of supporters who will take an idea to a whole new level

“I wrote this book for two kinds of people: ‘The idea lover’ who is sick of just sitting on great ideas and ‘The idea maker’ who needs to refresh and reaffirm his or her understanding of the elements for implementing ideas well,” adds Lee. “Every good idea needs strong business philosophy and strategy in order to take flight and scale. 'Good Idea. Now What?' helps readers implement a concept with good business sense to help them follow through on their ideas, and discover how great an impact they can have.”

For additional information, please visit, and follow @CharlesTLee and #GoodIdeaBook on Twitter

About the Author
Charles T. Lee (Los Angeles, CA) is the CEO of Ideation Consultancy Inc., an idea agency that specializes in helping influencers, organizations, and businesses take ideas to implementation via creative strategy, branding, design, marketing, web, social media, and events. Charles is also a founding member of JustOne, an organization innovating ideas for human care. In addition, he is the creator of grassroots efforts including the Ideation Conference and the Freeze Project. Charles is a highly sought-after speaker and blogs regularly at


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