Gooey Search: Taking Google to the Next Dimension, Kickstarter Campaign Launched April 25, 2012

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Gooey Search brings complete privacy, anonymity and automatic entity extraction to Google searches while neutralizing "Filter Bubble" biasing of search results.

David Ostby and Ed Heinbockel together with Visual Purple recently launched their first Kickstarter project, Gooey Search. “Like most people, Google is our go-to search engine and we love the iPad.” Heinbockel says, “With the exception of PageRank, search has changed little compared to other technologies over the years and has yet to successfully venture beyond 10 blue links. That inspired us to optimize for the iPad our proven, professional-grade search technology for analysts and researchers, GisterPRO. Gooey makes search fun and brings a new dimension of accuracy, privacy, anonymity and content transparency to Google searches. We have set out to make an app for the iPad that will allow you to interact and explore Google results like never before.” The search app is slated to launch December 2012, pending full funding from Kickstarter supporters.

Kickstarter is a crowdfunding platform that allows individuals and groups to fund their project ideas by asking the general public for support of an idea. The funding method is all-or-nothing, where projects must be fully funded or no money is exchanged. Everyone who contributes to the project will be part of the Gooey Search community with the ability to grow their own search community and have a say in the features and look-and-feel of the final product.

Launched on April 25th, the project will have until June 8th to reach its funding goal of $125,000. To view the Gooey Search Kickstarter project, please go to:

About Visual Purple, LLC
David Ostby and Ed Heinbockel were founding figures when Visual Purple was launched in 1998. The Company has enjoyed being an industry leader in intelligent training simulations and technologies throughout the Virtual World, Embedded and Decision-Based training sectors. In 2011, Visual Purple publicly introduced GisterPRO, a Cloud-Powered Exploratory Search Tool that delivers precision, high-quality search results while often revealing unanticipated yet highly insightful concepts and relationships. The tool has been in continuous use since Fall 2010.


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Ed Heinbockel

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