Brisbane,Queensland,Australia (PRWEB) January 18, 2013
Brisbane based Online Marketing Consultants today launch a new complimentary google advertising health analysis to businesses in Australia. The free analysis is designed to allow businesses to understand that the Google advertising system is far removed from newspaper classified ads.
David Twigg, Director of OMC says that the perception amongst the majority of the business community is that google advertising is just another marketing tool but he says "Setup and managed professionally,Google advertising blows all other media marketing out of the water. During December 2012 we reverse engineered over 200 google adwords campaigns being managed either in house by their own staff or by unprofessional pile it high sell it cheap outfits. The range of crazy setups and terrible management was quite extraordinary. So we decided that offering a free analysis would allow businesses to at least get a second opinion"
PWC's 2012 Q3 survey of the Australian online advertising market showed a decline during that quarter in terms of overall spend. According to PWC total online advertising expenditure in Australia for the 3rd quarter of 2012 was $813m, a decrease of 3% on the 2nd quarter, but a 10% increase year on year.
Twigg says this identifies the opportunity as the vast majority of campaigns are being run ineptly which eventually lead to them being closed, "All advertising should be tracked and measured", he says "however only a small fraction of advertising is tracked and measured. A well setup and managed google advertising campaign will produce not only high quality return on investment but also transparency with that return. Not taking a stab in the dark that this is the reason for that increase in sales. Once strong ROI is achieved scaling campaigns up becomes a nobrainer to an ambitious enterprise."
The OMC free google advertising health check is available by filling out the simple form here