Boston, MA (PRWEB) December 03, 2012
Eminent online marketing specialist Rick Porter is all set to further strengthen his presence in the online business fraternity. The reputed business consultant is about to share the secrets of his illustrious career as an online marketer in his upcoming webinar, scheduled to take place on the 6th of December. In addition to several techniques of search engine optimization, this webinar would provide a detailed discussion on ways to protect the search engine rankings of a business from Google Penguin. This recently introduced Google algorithm update has been a serious concern for business owners, and is intended to decrease rankings of websites that have created too many unnatural links to their website.
According to Mr. Porter, Penguin recovery is a step wise process that is not too difficult to implement. The first of these steps is being well informed about Google Penguin and how a business can fall prey to it. He suggests that anchor text ratio is an important parameter to check in this regards. It is recommended to have main keywords less than twenty to thirty percent of the anchor texts. Otherwise, it is advisable to make use of brand links and anchors to balance out the same.
A comprehensive social profile, however, is probably the strongest weapon to regain Google ranking. Over the years, Mr. Porter has successfully improved the rankings of several affiliate websites simply by surrounding them with Twitter, Facebook, G+, LinkedIn, Pinterest and YouTube. He calls this the '"social bubble of trust", and recommends it highly for all websites. Obtaining references for the brand can also be effective in this regards. It is important to note that none of these techniques may work for websites that are extremely over optimized. In such instances, Mr. Porter recommends starting afresh by building a new website.
To know in detail about Google Penguin and its remedies, please enroll to attend the webinar with Rick Porter by visiting http://rickporter.org/shockingly-effective-seo-strategy-webinar
A thorough idea about the same can also be gained from the recently posted article at http://rickporter.org/fighting-the-google-penguin-a-couple-of-tips-for-recovery/.
About Rick Porter: Rick Porter is an internet marketing specialists in the business community. The renowned consultant and trainer has just published a new post in his website to share his knowledge and expertise on Google Penguin.
Email: rickporter @ rickporter.org