Norfolk, VA (PRWEB) February 25, 2008
The court has set a trial date in the lawsuit filed by Bid for Position, LLC against Google, Microsoft, AOL and Miva for infringing on U.S. Patent No. 7,225,151, "Online Auction Bid Management System and Method." The lawsuit was filed on December 13, 2007 in the United States District Court for the Eastern District of Virginia, and is set to go to trial on or before September 11th, 2008.
The Bid for Position patent covers the automated bid adjustment mechanism used by Google AdWords to generate most of Google's revenue. This mechanism automatically adjusts each advertiser's bids up and down, according to the rules specified by the advertiser. As competitors' bid prices increase, the advertiser's bid price automatically increases until it reaches the advertiser's specified "Maximum Bid". As competitors bids decrease or competitors drop out of the auction, the advertiser's bid price automatically decreases. The invention thereby provides each advertiser with the highest possible position in the search results for the lowest possible price. This automated bid adjustment process is one of the cornerstones of Google AdWords, and Microsoft adCenter.
Bid for Position, LLC is represented by Dovel & Luner, LLP of Santa Monica, CA; Christian & Barton, LLP of Richmond, VA and Murphy, Rosen & Cohen, LLP of Santa Monica CA.
Inquiries regarding this case should be directed to Gregory Dovel at 310-656-7066.