When you consider that 80% of searchers research online before buying in a 10-20 mile radius it becomes clear that the internet is the single most important avenue of promotion for every locally focused business.
American Fork, UT (PRWEB) November 3, 2010
OrangeSoda, a leading local online marketing company, announced the launch of their new CitrusBlast product to make it easier for locally-focused businesses to get found online. Due to Google’s recent adjustments to their search results and the addition of their new Google Places feature, the way that the results of local searches are displayed and organized has changed dramatically.
“Google’s recent changes in how they deal with localized searches is going to have a huge impact on locally focused businesses,” said Jay Bean, OrangeSoda founder and CEO. “The standard results page with the map in the center and the seven maps results to its right side has been replaced with a few different types of pages that combine local results with traditional organic results. CitrusBlast is perfectly positioned to address these changes.”
CitrusBlast maximizes online exposure and customer engagement for the local business. Search results for Google Places are much more volatile than organic results. CitrusBlast optimizes a business’s listing by providing monthly citation promotions to take advantage of Google Places despite its volatility.
With 50% of connections to the internet coming from mobile devices, it's more important than ever for local businesses to have a strong mobile presence. CitrusBlast gives local businesses greater legitimacy and additional exposure through a customized mobile site. “When you consider that 80% of searchers research online before buying in a 10-20 mile radius it becomes clear that the internet is the single most important avenue of promotion for every locally focused business,” Bean said.
CitrusBlast provides the following important benefits:
- Local optimization for advertiser’s Google listing
- Mobile optimized microsite
- A customized video for each local business
“We have worked with OrangeSoda for a number of years on our SEM efforts, and they have proven to be one of our strongest partners. They spent the time to understand our business and deliver ideas and programs aligned with our goals. Their account staff are incredibly responsive and client-focused, and I have enjoyed working with everyone there I have come in contact with.” John O. – Interactive Marketing Director, International Truck
For more information, you can read OrangeSoda’s blogpost about Google changes at http://www.orangesoda.com/blog/.
Founded in 2006, OrangeSoda offers online marketing to local businesses with a unique blend of intelligent service and simple technology. By harmonizing services that cover the entire search engine results page, OrangeSoda provides the best return on investment. By using insider knowledge of how people use the internet and how local businesses work, OrangeSoda always targets the right customers for clients. By integrating services and technology, OrangeSoda makes it easy for partners to provide internet marketing services to their customers.
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