Is Google Responsible for Marketing Failures?

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The creators of Persuasion Architecture™ say marketers are missing the point, clamoring to jump on the latest technological advancement to market their company. They are offering a holistic approach to marketing in their new book "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing.”

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Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing

According to the creators of Persuasion Architecture™, Bryan and Jeffrey Eisenberg in their new book “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing,” marketers are off the mark when they target technology 2.0 as the solution to their company's declining revenues. The authors say the key is not the latest technological advancement, but its relevance in the much bigger picture.

In a recent blog post entitled “Do no evil, Google?” at their Future Now, Inc. website at http://www.futurenowinc.com, the brouhaha over Google and relevance is examined. The creators of Persuasion Architecture™ assert the question should be redirected.

“Why do business owners look to continually blame Google for their own marketing ineptness? Perhaps ineptness is too harsh a word; poor strategy and poorer execution is more likely,” says Bryan Eisenberg. “People are misled into believing technology holds the cure to that which hasn't been planned properly in the first place.”

In their new book “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing,” Bryan and Jeffrey Eisenberg talk about how traditional media-based marketing models have shattered and a new experience economy is emerging.

“In our present economy, experience is the brand. And the customer is in absolute control,” says Bryan Eisenberg. “The boundaries between marketing, sales and customer service are blurring. To acquire new customers, to deepen relationships with existing customers, to reach decision-makers, to measure marketing results, to generate more leads, to improve lead quality, to reconcile selling channels, to increase product awareness, to close more business and to develop the brand - these disciplines must be integrated.”

Persuasion Architecture establishes an evolutionary new context for marketers, sales people, business executives to apply a unique methodology - that provides a necessary framework for preparing businesses to manage and respond to the demands customers place on them. “Waiting for Your Cat to Bark?” explains:

  •     How and why marketing has permanently changed
  •     Why customers respond differently than they used to
  •     How to anticipate what customers require
  •     How Persuasion Architecture bridges the marketer/customer gap
  •     How to start implementing Persuasion Architecture techniques in your business

Click on this link to download a few chapters of Bryan and Jeffrey Eisenberg's new book “Waiting for Your Cat to Bark?” Or visit Barnes & Noble, Amazon or Booksamillion to order a hardback copy.

About the Authors and Future Now, Inc.:

Future Now, Inc., founded by Bryan and Jeffrey Eisenberg, is a New York City based consulting firm focused on helping clients understand their visitors in order to convert website traffic into leads, customers and sales. Their team of experts in interactive media, human behavior, online strategy, business development, communications and technology have decades of combined experience. With their Persuasion Architecture™ methodology and proven conversion rate optimization services, they help their clients define and surpass their goals.

Future Now first described the Persuasion Architecture™ methodology of converting online traffic in 1998, publishing over 200 columns, 200 articles and three books on the subject including the New York Times, USA Today and Wall Street Journal bestseller “Call to Action.”

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Michael Drew

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