Google Analytics Now Fully Supported by ProductCart Shopping Cart Software
E-commerce stores that use ProductCart shopping cart software can now take full advantage of Google's Analytics service to track sales and Web statistics. Reports that merge online orders with search data provide very useful information to understand where sales are coming from.
Mission Viejo, CA (PRWEB) May 30, 2007 -- Early Impact, an e-commerce software development company, announced today a free update to its ProductCart shopping cart software that allows its customers to take full advantage of Google Analytics, the Web statistics service provided by Google.
One of the most difficult things for Internet merchants is to find out where their Web orders are really coming from. Without that information it's impossible to measure the return on its marketing investments.
Google Analytics and ProductCart can help online store managers find out what's generating the most sales on their Web storefronts. Order data is automatically transferred to Google Analytics from a ProductCart-powered Internet store. Then, Web statistics and online sales are intelligently merged by Analytics into a variety of highly useful reports.
To activate the system, ProductCart customers only need to copy and paste their tracking code from Google Analytics into their store's interface. The task only takes a few minutes. Once the code is in place, they can:
> Track store-specific Web statistics
All sorts of interesting statistics related to a merchant's online catalog will be available through their Google Analytics account. For example, most frequently viewed products and categories, most popular entry pages, most active times of the day, etc.
> See reports that combine Web sales with traffic information
ProductCart automatically notifies Google Analytics of a new order, with details down to the item level. The information received from the shopping cart is then processed by Google Analytics and presented in meaningful reports that can help understand where a specific order originated.
For example, an Internet merchant will be able to see which keyword phrases used on a search engine like Google or Yahoo! ended up generating online sales. Or whether Web orders mostly originate from search engine traffic or other Internet marketing initiatives.
- Adjust for refunds and cancellations
New features have been added to ProductCart to allow users of the shopping carts to notify Google Analytics when an order is returned or cancelled (including partial returns).
- Use Google Checkout and Google Analytics
ProductCart is a Google Checkout certified shopping cart. The software has been updated so that orders that are placed with Google Checkout are also tracked by Google Analytics.
ProductCart users can also setup special Google Analytics "goals" to monitor shopping cart abandonment rates and other interesting metrics.
"Seeing exactly which keyword phrases used in a search translated into orders (or sales leads) really changes the way you look at your Web statistics" said Massimo Arrigoni, CEO of Early Impact. "For instance, our reports recently showed sales originating from customers looking specifically for a 'Gift Registry' feature. Clearly, they needed shopping cart software with that functionality. This tells us that it might make sense to do additional marketing focused on the 'gift registry' features in our software. We never had that kind of insight in the past."
Google Analytics is a service provided by Google free of charge to most Web sites. For more information, please visit: http://www.google.com/analytics/
ProductCart shopping cart software is available from Early Impact and its resellers starting at $695 per storefront. Web designers and other resellers enjoy discounts, sales leads, and priority technical support. Existing users can update their storefront to take advantage of the integration with Google Analytics free of charge. For more information about the integration between ProductCart and Google Analytics, please visit: http://www.earlyimpact.com/productcart/googleanalytics
SOURCE:
Early Impact, LLC
Contact: Massimo Arrigoni
(800) 804-1680
info(at)earlyimpact.com
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