Maxymiser Becomes Google Website Optimizer Authorized Consultant

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A team of optimisation experts is now on hand to help those using Google Website Optimizer to make the most of their campaigns. It is only by setting up tests effectively that they can achieve the high quality, actionable results that will deliver the best uplift in conversion rate.

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Our experience to date in optimising the conversion rate of some of the Europe's best known online brands speaks volumes for our ability to guide organisations through the process of optimising their websites to drive more sales. Our own technology is also on hand for those with high online spend looking to employ traffic segmentation or behavioural targeting.

Maxymiser is pleased to announce the immediate availability of consulting services for Google Website Optimizerâ„¢, Google's free multivariate and A/B testing tool. This tool helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images).

By offering named account management and practical support with test setup and results analysis, Maxymiser's team can work with organisations to ensure that they test the areas that will give the best conversion rate uplift in their vertical. Knowing which page elements to test and what to test within those areas is a critical part of every optimisation process.

A team of optimisation experts is now on hand to help those using Google Website Optimizer to make the most of their campaigns. It is only by setting up tests effectively that they can achieve the high quality, actionable results that will deliver the best uplift in conversion rate.

Mark Simpson, Managing Director of Maxymiser, commented, "Our experience to date in optimising the conversion rate of some of the Europe's best known online brands speaks volumes for our ability to guide organisations through the process of optimising their websites to drive more sales. Our own technology is also on hand for those with high online spend looking to employ traffic segmentation or behavioural targeting."

The managed services team can provide guidance on which areas to test in order to generate the strongest uplift in any key metric; be that a sale, basket value or a registration. Design of creative variants for testing according to the client's brief and assistance with technical integration add value to organisations where internal resources are already stretched.

Google and Google Website Optimizer are trademarks of Google Inc.

About Maxymiser

Maxymiser is a Google Website Optimizer Authorized Consultant, able to provide complementary services to assist online marketers' use of the free of charge tool. Maxymiser also provides a software-as-a-service solution for automated content optimization on web sites.

Their software tests complex combinations of content and automates the process of serving up the best versions. This includes multivariate testing for all site traffic, for segmented traffic or behaviourally targeted content optimisation. Clients enjoy easily quantifiable benefits in the form of uplift in their conversion revenues. Last month the average conversion rate uplift across Maxymiser clients was 69%. Maxymiser was founded in 2005 and is based in the UK with offices in London and Edinburgh.

Current Maxymiser clients include Alliance & Leicester, QVC, National Express, LOVEFiLM, Flight Centre, Budget Insurance Group, P&O Ferries, and Dixons Stores Group.

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Alasdair Bailey
Maxymiser
+44 (0) 131 220 1313
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