Gordon Hui Joins Smart Design to Establish Business Design Practice

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Smart Design has hired Gordon Hui, an expert in driving growth and innovation across a variety of industries, to provide business design and strategy consulting services for the company’s global clients.

Gordon Hui, Director of Business Design & Strategy at Smart Design

Gordon’s rich experience and abilities will help us strategically deploy design to tackle the type problems our clients are facing today, and will continue to face in the future.

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Smart Design, a strategic design consultancy with offices in New York, San Francisco and Barcelona fortifies its expertise with the appointment of Gordon Hui to the post of Director of Business Design & Strategy.

“In recent years Smart has been helping its clients tackle the complex challenge of delivering sustainable growth in highly variable market conditions”, says Davin Stowell, Smart Design’s founder and CEO. “Gordon’s rich experience and abilities will help us strategically deploy design to tackle the type problems our clients are facing today, and will continue to face in the future.”

Hui will formalize a practice focused on leveraging design and business skillsets to create breakthrough new businesses, strategies, and technology-based experiences.

"I am very excited to join the team at Smart Design, a company that has a 30 year track record of designing iconic products--like the OXO Good Grips line and the Flip Video Cameras--through actionable customer insights,” says Hui.

“I’ve had the good fortune to lead innovation programs from both sides: as an innovation consultant and as a Fortune 500 corporate innovation executive. I look forward to continuing Smart’s tradition of producing blockbuster innovations by partnering with clients on great projects. And I am equally excited about helping clients build successful innovation capabilities within their organizations," continues Hui.

Editor’s Notes:


Gordon will present a Firestarter Session titled INNOVATION BUY-IN at this year’s Front End of Innovation 2012 conference taking place in Orlando, FL on May 15-17. (http://www.iirusa.com/feiusa1/home.xml)


Gordon recently joined Smart Design as the Director of Business Design & Strategy. He's currently building on Smart Design's heritage of designing great products, including the OXO Good Grips line and Flip Video Camera, to bring to life breakthrough business thinking, strategies and technology-based experiences.

Before he came to Smart Design, Gordon was Assistant Vice President in The Hartford Financial Services Group’s innovation and corporate venture capital group. Gordon began his career at the innovation consulting firm, Peer Insight, where he became SVP and Partner. While there, Gordon applied left-brained analysis and right-brained techniques for some of America’s most innovative companies, including Hewlett-Packard, Procter & Gamble, Kraft Foods and Microsoft. In 2010, Gordon won the IDSA-Fast Company IDEA Gold Award for Design Strategy.

Gordon holds an MBA from The Wharton School of Business at the University of Pennsylvania and a Bachelor's of Science degree in Finance and International Business from the University of Maryland at College Park.

Follow Gordon on Twitter: @gordonhui


Smart Design has been turning insight and innovation into successful results for 30 years. Their strategic approach integrates product, interface, and brand to ensure winning solutions. Smart Design’s consistent results are delivered by our multi-disciplinary, international staff working in teams across offices in New York, San Francisco and Barcelona.

The firm has worked with a wide range of clients including, HP, Microsoft, Cisco, Toshiba, Ford, Cardinal Health, UCB, OXO, Samsung, and Johnson & Johnson.

Follow Smart Design on Twitter: @smartdesign

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