Gorton's Offers Better Value with NEW Resealable Bags - Perfect for Recipes and Meals The new Bags are Available in four Popular Products Including Gorton's Fish Sticks and Fillets

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The new resealable bags with easy open zippers contain the same great tasting products as traditional Gorton's boxes and are available in four popular products - fish sticks, breaded fillets, battered fillets, and beer battered fillets. Perfect to have on hand for recipes. Valuable online coupons and new recipes are available on the company's web site at http://www.gortons.com.

We listened to our consumers who told us that they love our products but wanted the flexibility of resealing the package

Great seafood meals are now in the bag. Gorton's Seafood announces their latest packaging innovation - resealable bags with easy open, easy close zippers that allow consumers to use only what they need, then store the rest knowing it will stay fresher longer and be protected against freezer burn. The flexible, collapsible bag also provides more storage space in the freezer.

The new resealable bags contain the same great tasting products as traditional Gorton's boxes and are available in four popular products - fish sticks, breaded fillets, battered fillets, and beer battered fillets. Valuable online coupons are available on the company's web site at http://www.gortons.com/coupons_promotions.htm.

"We listened to our consumers who told us that they love our products but wanted the flexibility of resealing the package," stated Cindy Scally, Marketing Manager. "They see the new bags as more convenient and a better way to keep the product fresh. It also allows them to use only what they need and store the rest so there is no waste and they can have seafood on hand all the time making Gorton's an affordable mealtime option."

In today's economy, consumers are looking for creative ways to save money. One trend that is catching on quickly is to bring the restaurant experience home. The average cost for a family of four to have fish and chips out at a chain seafood restaurant is $59.95. Consumers can easily recreate that same authentic pub-style dish for under $15.00 for the whole family. Using Gorton's Beer Batter Fillets - made with real beer for real flavor - simply add deli cole slaw, chunky fried potatoes and homemade tarter sauce for an affordable, delicious stay-at-home version of the 'Friday Night Fish Fry'.

For consumers looking for tasty new trends and meal ideas, Gorton's makes that easy and affordable as well with hundreds of new recipes on their web site, http://www.gortons.com/recipes.htm, such as the classic Open Face Beer Batter Sandwich or the contemporary flavors of the Asian Fish Stick Lettuce Wraps or even the kid-friendly Tenders Tacos and the classic comfort food recipe, Cheesy Fish Fillet Broccoli Casserole.

In addition to being an affordable choice, Gorton's seafood is also a healthy choice. Doctors and dieticians are recommending that Americans eat more seafood, because of all of the health benefits is provides, including being a natural source of brain healthy omega-3s. Gorton's makes it easy to put a fish twist on a lot of family favorites. For more informaiton on omega-3s, go to http://www.gortons.com/smartkids.

"We are very excited to offer delicious, family-friendly recipes that feature omega-3s rich seafood. Gorton's reminds moms of the importance of introducing seafood to children early in order to establish a lifetime of smart eating habits," continued Scally. "We are offering fun, new recipes to encourage parents to think creatively about how to serve seafood to their youngsters. We also believe the new resealable bags just makes it easier to include fish as an ingredient in meal preparation."

Gorton's offers a digital newsletter, "Postcards from the Gorton's Fisherman," which provides monthly recipes and coupon offers.

About Gorton's

Founded in 1849, Gorton's is one of America's oldest continuously operating companies. Headquartered in Gloucester, Massachusetts, Gorton's continues to be the innovative leader in the seafood industry. Gorton's full line of frozen seafood products includes Breaded and Battered Fish Sticks and Fillets, Flavored Fillets, Tenders, Shrimp Bowls, Popcorn Shrimp, Grilled Fillets, including Tilapia and Salmon, Premium Fillets, and now, Grilled Shrimp. Gorton's products are available nationwide in better independent and chain grocery stores. Gorton's proudly stands behind its products with its "Trust the Fisherman Guarantee," which represents an unwavering commitment for over 150 years to providing the best-tasting, highest quality seafood meals. Among consumers the Gorton's Fisherman, in his yellow slicker and rain hat, has become an icon symbolizing this commitment. For more information, please visit http://www.gortons.com <http://www.gortons.com/> or call 1-800-222-6846.

Gorton's Tender Tacos
Prep Time: 5 minutes
Serves: 4

Ingredients:
8 Gorton's Original Batter Tenders
4 hard taco shells
1 cup lettuce, shredded
1 cup cheddar cheese, shredded
1 cup salsa

Directions:

1. Prepare Gorton's Original Batter Tenders according to package instructions.
2. Place 2 cooked tenders in taco shell followed by 1/4 cheese, 1/4 cup of salsa, 1/4 cup of lettuce and serve immediately.

Gorton's Cheesy Fish Fillet Broccoli Casserole
Prep Time: 10 minutes
Serves: 4

Ingredients:
6 Gorton's Crunchy Golden Fish Fillets
1-16 oz bag frozen chopped broccoli
4 Tbsp water
1 cup milk
1 can cheddar cheese soup, condensed
1 cup cheddar cheese, shredded
3 Tbsp Parmesan cheese, grated

Directions:

1. Preheat oven to 400°F and place broccoli in a microwave safe dish with water, cover, microwave for 5 minutes and drain.
2. Combine milk, cheese soup, broccoli and pour into casserole dish sprayed with non-stick spray.
3. Top with cheddar, parmesan and Gorton's Classic Crunchy Golden Fillets, bake 35 minutes, let stand 5 minutes and enjoy!

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LAURA DAVIS

Laura Davis
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