Gotham Photo Company Introduces "Gotham Motion"

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“All Things Visual” Provider to the Real Estate Industry Adds Action

Gotham Photo Company today announced its latest new product offering “Gotham Motion,” exclusive to the New York City real estate industry.

Gotham Motion is a full-service video product tailored to the needs of the NYC real estate industry, which often has extremely busy or out-of-town buyers who can’t visit many listings, so need a tool to narrow the selection to their prime candidates.

The video helps real estate agents engage potential buyers, as well as sellers who recognize the value of having their property showcased to its full advantage and bringing in serious buyers who already have a feel for the space, lessening the impact of less targeted, “it’s not quite what I seek” foot traffic.

Gotham has been tweaking Gotham Motion for two years, working with a top videographer, the best cameras, lighting, dollies and rails used in the television and movie industry, to deliver the most comprehensive and polished video offering available.

“Video is one of the most easily shared tools an agent has today, from the various widely-used video posting sites to the agents’ own company websites, this marketing method is in huge demand in NYC,” said Vince Collura, president, Gotham Photo Company. “And agents love not only the response from buyers and have fun producing them, but their exclusive clients thrill to the idea of the full-service professional marketing efforts undertaken by their agent.”

Beginning with a listing description, the video team builds a script and a shot list; then the listing agent tapes an on-camera intro and/or outro and has the option of a professional voiceover actor to handle the bulk of the narrative. The shoot inside the listing spans two to three hours, depending on the scope of the property, then the team tapes neighborhood and building footage to incorporate in the video package that can range from 90 seconds to three minutes for a very extensive listing.

Gotham Photo Company was founded in 2005 by the partners who built web development company Team5 and noted a void in the real estate market for professional visuals, managed and accessed cleanly and simply. In 2010, the company was restructured and became a single, wholly owned subsidiary of iGambit, a public company. The company name is now Gotham Innovation Lab, with Team5 and Gotham Photo Company as DBAs.

Photo Company provides elegant, beautifully shot and professionally serviced still and moving visuals, helping the industry connect with its clients and further the future of real estate. For more information: • Twitter: GothamNYC • Facebook: GothamNYC


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Charlotte Kullen
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