With the Chinese penchant for quality coffee and milk-based beverages, rising income levels and aspirational middle-class, Big Train is well-positioned to capitalize on this growth opportunity.
Lake Forest, CA (PRWEB) December 13, 2011
Big Train, a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, food service and retail industries in the US and abroad, announced it’s partnership with Hiang Kie, a major coffee and specialty beverage distributor in China.
Big Train’s full line of beverage mix products will be made available to cafes and other foodservice establishments throughout China including regional areas such as Hong Kong, Shanghai, Hangzhou, Guangzhou, and Jiangmen.
Big Train is in the process of training HKCG staff as they prepare to launch the Big Train beverage mix line in China. This process began recently at the Food & Hotel China Show held in Shanghai. For more information on the FHC show, go to http://www.fhcchina.com.
“We were seeking a high-quality U.S. supplier of powdered beverages for foodservice sales channels,” according to Kyle Fu, Marketing & Operations Manager at Hiang Kie Coffee Group Limited. “Furthermore, we wanted complete marketing and POS materials and a turn-key branding solution. We found exactly what we were seeking with Big Train. With Big Train’s superior tasting products, high brand awareness, deep international experience, and excellent customer-focused service levels, we are confident that we will succeed in the China market.”
Big Train is excited about the opportunities that will develop with China. Big Train believes that China will drive growth in the near future, and may become the company’s largest market within a few years.
“With the Chinese penchant for quality coffee and milk-based beverages, rising income levels and aspirational middle-class, coupled with its large and increasingly-sophisticated population, Big Train is well-positioned to capitalize on this growth opportunity,” says Robyn Hawkins, CEO of Big Train. “We are very pleased with HKCG and selected them because of their broad coverage, customer centric business model, and their wonderful staff. We look forward to working with them for many years to come.”
About Big Train, Inc.
Founded in 1991, Big Train is a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, foodservice and retail industries in the US and abroad. Headquartered in Lake Forest, California with a manufacturing facility in Rancho Santa Margarita, California, Big Train is known for high quality beverage solutions that are great tasting and easy to prepare. Big Train offers a wide array of products including blended ice coffees, coffee-free blended crème frappes, chai teas, protein drink mixes, fruit smoothies, kids' beverages, hot cocoas (hot chocolates), low carb beverages and baKied goods, powdered soft serve and flavored syrups to more than 20,000 customers including independent and small chain coffeehouses, bakeries, foodservice operators and its extensive international distributor network. For more information, visit http://www.bigtrain.com or call 800-BIG-TRAIN (that’s 800-244-8724). Or follow @BigTrain on twitter http://www.twitter.com/bigtrain or like Big Train on Facebook at http://www.facebook.com/bigtrain. For testimonials, where to buy, nutritional information, and video recipes for Big Train Fit Frappe™ Protein Coffee mixes, go to http://www.FitFrappe.com or email us at [email protected]
About Hiang Kie Coffee Group Limited
Hiang Kie Coffee Group Limited (HKCG) is proficient in formulating total beverage solutions to customers with different beverage needs. As an experienced and professional coffee roaster in Asia, with the help of modern roasting technique from Europe and America in our own ISO9001, HACCP and QS accredited roasting plant in Jiangmen City, Guangdong Province, China, HKCG customers can benefit from experience and passion to provide quality coffee to their consumers.
Experienced in tea blending, HKCG directly imports quality Ceylon tea from Sri Lanka. Through a diverse customer base, HKCG collaborates to initiate ideas in formulating different tea blends for different bar operations, to support both western and Hong Kong styles. The company also carries tea bags, organic tea, loose tea and herbal tea for restaurants and cafés.
HKCG also distributes renowned brands of coffee machines, tea brewers, blenders and other beverage equipment in Hong Kong, Macau and Mainland China. HKCG customers not only enjoy the convenience and fun of making beverages from quality equipment, but also feel secured with professional and well-trained technicians and repair services so customers can focus on their core business operations. Today, numerous international corporations, five-star hotels, prestigious western restaurants, private resorts/clubs, airline catering, fast food chains and cafés have become Hiang Kie valued and loyal customers. For more information, go to http://www.hiangkie.com.hk.