…besides, our target market is that segment of the population that still buys their morning latte regardless of gas prices and bad economic news. Coffee and tea are synonymous with a state of normalcy, and people will hang on to the little things that give them a sense of comfort and familiarity. A good cup of gourmet coffee is definitely one of those things.
(PRWEB) December 12, 2008
Gourmet coffee importer, KamRo Imports & Distributing, announced it is not expecting the current global economic downturn to hinder its success in the next quarter. The Swahili word, “Kahawa” (pron: kah-HAH-wah) may soon end up being as much of a household word as “Safari” or “Hakuna Matata” (a la Disney’s “The Lion King”). That is, if KamRo Imports & Distributing’s CEO N. Kamanga Mwangi has anything to do with it.
That’s because “Kahawa” means coffee, and coffee and tea, specifically Kenyan coffee and tea are what KI&D are all about. Although they do sell tea, coffee, coffee beans, and chocolates from other countries, and states, KamRo Imports has a distribution agreement with Sasini, Kenya Ltd., one of Kenya’s oldest tea and coffee growing and processing concerns.
So, by now many people may be wondering where the word “Kahawa” comes into play. Well, it comes into play because KamRo’s international retail outlet is solely available through its new Web site at http://www.MyKahawaBar.com, which in full English translates into MyCoffeeBar.com.
This site features a background of the continents of the world formed by coffee beans, and offers a wide variety of gourmet coffee and tea. However, it specifically touts Sasini brand products on the landing page. When asked why, Mr. Mwangi explains, “Sasini not only grows, mills and packages its own coffee, but buys coffee beans from small farmers and coffee growing cooperatives in Kenya. One of the biggest problems facing Kenya’s coffee industry is the presence of unlicensed brokers who smuggle raw coffee beans out of the country, where it’s milled and packaged. The farmers and Co-op members don’t see a single red cent of the profits, and are relegated to a vicious cycle of hard work in return for comparatively negligible compensation. Meanwhile the middlemen sell the beans to millers in Europe, the US and other places for a huge profit. Sasini offers the farmers the opportunity to sell their coffee beans to a miller who then packages their coffee for retail sale. The same goes for coffee. Our goal is to open the market to Sasini in a bid to elevate the stature of Kenyan coffee and tea in such a way that the farmers share in the profits and the industry as a whole can be revitalized to exceed sales and production during its glory years in the 1970s.”
When asked why he has decided to start up his new business now, Mwangi simply states that there’s no better time. “…besides, our target market is that segment of the population that still buys their morning latte regardless of gas prices and bad economic news. Coffee and tea are synonymous with a state of normalcy, and people will hang on to the little things that give them a sense of comfort and familiarity. A good cup of gourmet coffee is definitely one of those things.”
Though prominently mentioned on the Web site, Sasini products will not be available until after the New Year. Meanwhile, gourmet coffee from Ethiopia, Jamaica, Tanzania, the Galapagos Islands and Peru, amongst other places, are available for delivery in three to five days. Orders more than $50 include free standard shipping. Mwangi also plans to diversify into private labeling and bulk commercial sales of roasted coffee.
KamRo Imports & Distributing, LLC can be reached for further enquiries toll free at (888) KAHAWA-1 or +1 (517) 589-4624.