Graffeeti Announces Appointment Of Steven Rubin To Footwear Company’s VP Of Sales & Marketing Post - Children’s Write-On Shoe Company Selects Industry Veteran to Shepherd
Graffeeti Inc., the footwear company known for its Remarkable® Graffeeti write-on sneakers and backpacks for kids, announced today the selection of shoe, apparel and sportswear sales and marketing veteran Steven V. Rubin as VP of Sales & Marketing.
Rocklin, CA (Vocus/PRWEB ) November 4, 2009 -- Graffeeti Inc., the footwear company known for its Remarkable® Graffeeti write-on sneakers and backpacks for kids, announced today the selection of shoe, apparel and sportswear sales and marketing veteran Steven V. Rubin as VP of Sales & Marketing. Mr. Rubin’s breadth of experience in marketing, sales, licensing and business development as well as his remarkable range of established retail relationships offers Graffeeti excellent flexibility as the company expands its offering of products that utilize their flagship write-on/wipe-off technology. Currently limited to a kids sneaker and backpack line, Graffeeti foresees great potential in kids apparel market and licensing.
“His reputation and successes in growing innovative companies and the depth of his resume in our target markets makes Steven Rubin an ideal choice for this important position at Graffeeti,” said Kelye KcKinney, co-owner with Jim Mulligan of Graffeeti Inc. “Jim Mulligan and I have been very careful and diligent about making well vetted decisions for this company. Steven Rubin is one of them and one that we believe will have a dramatic impact on the future of our brand as he spearheads the company’s growth into top tier retail both domestically and abroad. We mark this as a real turning point for Graffeeti.”
Mr. Rubin’s forty year career in the apparel and footwear industries as a VP of Sales produced extraordinary growth for companies like Maro Hosiery (West Coast Sales), LA Gear (Managing Director/VP of apparel division), and Global Sports (VP sales) to name a few. Mr. Rubin also created the apparel licensing division for footwear giant Sketchers in 1994, and, as Director of Business Development responsible for licensing, marketing and sales development for the Seattle based denim company Simply Blue Apparel Inc., he initiated and consummated the sale of SBA to Hartmarx in 2005. Most recently, working through his Encino, CA based firm S & N Marketing, inc., Steven Rubin served as director of North American Operations for Skorpion Sports, the New Zealand Based roller skating products manufacturer. Can we insert a quote here from Steven about his involvement w Graffeeti? “ I am……..” said Mr. Rubins.
About Graffeeti
Based in Rocklin, CA, Graffeeti Inc. introduced its first Re-Markable® sneaker in 2007 to enthusiastic industry and media acclaim. The novel integration of dry-erase panels into sneakers and now backpacks allows kids to get creative and let their unique personalities shine through. Because they’re dry-eraseable, kids, tweens and teens can write, draw, erase and rewrite with five colored dry-erase pens that come with every Graffeeti sneaker and backpack including their popular Anthem line of sneakers.
###
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
