and we are happy to be able to share our findings on this very influential, yet highly unrecognized demographic. The modern day grandparent sheds the common stereotypes and allows us to explore a whole new generation -- what we call 'Grandparents 3.0.'
West Nyack, NY (PRWEB) August 18, 2009
New York, NY - (PRWEB) August 18, 2009 - A new survey of 10,000 people conducted by Grandparents.com helps redefine today's image of the American Grandparent just in time for Grandparent's Day on September 13th. The survey reveals several hidden trends and facts that are sure to surprise you. Here are just a few:
- 48 is the average age of the grandparent
- 43% exercise or play sports
- 10% have a tattoo
- 75% of the wealth in this country is controlled by grandparents
- 60% have a full or part time job
- $100 billion is spent by grandparents each year on entertainment
- 72% take care of their grandchildren on a regular basis
- 40% have sex at least twice a week
- 3% have run a marathon
"We have done a tremendous amount of research on grandparents over the past year," said David Brinker, President and COO of Grandparents.com. "and we are happy to be able to share our findings on this very influential, yet highly unrecognized demographic. The modern day grandparent sheds the common stereotypes and allows us to explore a whole new generation -- what we call 'Grandparents 3.0.'"
Grandparents are the fastest growing segment of the population By 2010, more than 50% of the grandparent population will be babyboomers. In an effort to learn more about this new wave of grandparents, Grandparents.com has created a comprehensive grandparent fact sheet.
With Grandparent's Day just around the corner, everyone should keep in mind who they are really honoring that day!
Grandparents.com is the premier community for today's new generation of active, involved grandparents to foster connections with their grandchildren and their adult children. The site offers content to inspire such connections, including child- and grandparent friendly activities, travel ideas, compelling lifestyle features, expert advice, gift ideas and much more. To facilitate communication among grandparents, children and their parents, visitors have access to a range of online tools including groups, discussions, blogs, photo-sharing and video-chat applications. The company is headquartered in New York City and staffed by some of the foremost experts.