Today's business-to-business relationships rely on due diligence conducted over the Internet. A well conceived online marketing program can facilitate a positive Internet reputation.
San Diego, CA (PRWEB) March 22, 2013
The importance of a positive Internet business reputation was the subject of remarks by Jeremy Fusselman, Principal of Grant Marketing Group, when he addressed a recent San Diego executive roundtable sponsored by Voice Smart Network and Berkman Communications. Hosted by The Daily Transcript, this one-day event included top Southern California executives representing companies involved in Internet marketing, legal, real estate, communication technology, and finance.
The focus of this one-day event, covered by The Daily Transcript in both print and online editions, was to help businesses struggling to gain new clients in the Internet age. A full-service Internet marketing and website development agency, Grant Marketing Group counsels its clients on ways to facilitate a positive cyber reputation and to overcome unfortunate negative Internet exposure.
Businesses nationwide struggle with attracting new customers using traditional referral and marketing methods as the world shifts from the handshake to a “point-and-click” sales model. Online marketing has become critical to every business, whether they operate a cyber or brick-and-mortar business.
One key issue discussed with roundtable participants was the inability of many businesses to implement successful online strategies or track how the Internet is helping or hurting the growth of their business or revenue. Heavily discussed was the effectiveness of Internet marketing, email promotion, and social media marketing given the fact that different generations prefer different communication methods.
Jeremy Fusselman, Principal of Grant Marketing Group told the group, “The marketplace is shifting dramatically toward the Internet, primarily because of the increasing availability of goods and services found there. The Internet offers a highly leveraged and scalable forum where companies can seek new business on a playing field that is more even than ever before.”
Mr. Fusselman went on to say, “Today's business-to-business relationships rely on due diligence conducted over the Internet. Search engines like Google or Yahoo! deliver both positive and negative information on individuals, companies, and brands. This online reputation drives many business dealings and potential investor relationships. A well conceived online marketing program can facilitate a positive Internet reputation.”
Grant Marketing Group offers clients website development and branding solutions, dedicated client services, unwavering integrity, and effective online marketing solutions. From concept to plan, development to implementation, Grant Marketing Group helps its clients grow and succeed utilizing a dedicated team approach that facilitates efficiency and success for any business.
Grant Marketing Group serves a diverse variety of industries delivering enhancements in lead generation, eCommerce, and branding for companies and organizations nationwide. For more information, please visit http://www.grantmarketinggroup.com.