X-Rite Launches All-New i1 Line Offers Unmatched Price/Performance Solutions for Color Critical Workflows : Consolidated X-Rite i1Pro Line On Display @ photokina World-of-Imaging & GRAPH EXPO

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X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color management, measurement and communication technologies (http://www.xrite.com), introduces a streamlined i1® portfolio of color management and calibration solutions, a true price/performance ratio breakthrough for creative, photo, and prepress professionals. The newly consolidated i1 family – featuring the all-new i1Basic and i1XTreme solutions – will be showcased at The photokina in Cologne, Germany, September 23-28, 2008, and at GRAPH EXPO in Chicago, IL October 26–29, 2008.

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With our new streamlined portfolio, we are responding to our customers' requests by offering high-performance solutions that include all the components necessary to meet their specific workflow and budget needs.

"Our i1 line has long been the de-facto standard in the industry when it comes to consistent, high-quality color management," comments Iris Mangelschots, X-Rite's senior VP of global sales and marketing. "With our new streamlined portfolio, we are responding to our customers' requests by offering high-performance solutions that include all the components necessary to meet their specific workflow and budget needs."

Visitors To Either Show Can Explore:

i1XTreme, exclusively designed from extensive feedback from i1 professional users, accurately profiles monitors, RGB & CMYK printers, scanners, digital projectors, and digital cameras. Featuring all the essential color control functionality needed for high-end color production environments, the all-new i1XTreme solution, allows users to obtain accurate color on all the devices in their digital workflow as well as capture spot colors and flash/ambient light, plus edit profiles with the included i1Editor. i1Basic is an affordable, upgradeable, professional spectral color measurement solution and monitor profiler. With i1Basic, creative and prepress professionals can scan spectral color, obtain accurate color on all displays, linearize their printers through support of leading RIPs, and easily add new profiling functionality to meet their growing needs with new affordable upgrade modules. About X-Rite

(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which includes color industry leader PANTONE Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. http://www.xrite.com.

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Charle-John Cafiero
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