Graphcom, Inc. Acquires Frederick Gorilla Magazine

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Acquisition provides Frederick Gorilla expanded marketing opportunities, offers Graphcom further development in publishing business segment

Frederick Gorilla magazine cover

Graphcom, Inc. of Gettysburg, Pa. has acquired Frederick Gorilla magazine from All Saints Publishing, LLC of Frederick, Md.

We are committed to continuing to deliver the authenticity — Frederick Gorilla’s hallmark — that readers have come to expect in each issue. — Matt Livelsberger, President, Graphcom, Inc.

Graphcom, Inc., a full-service marketing and publishing firm and G7 Master Printer located in Gettysburg, Pa., today announced that it has acquired Frederick Gorilla magazine from All Saints Publishing, LLC of Frederick, Md. The acquisition expands Graphcom’s successful publishing business segment and provides Graphcom opportunities to further develop its presence within the Frederick community.

In making the announcement, Graphcom President Matt Livelsberger, a Frederick city resident for more than 13 years, said, “We’re very excited to bring the Frederick Gorilla into our family of publications. Frederick has been an important part of our business for many years and the place that I chose to raise my family. I was immediately impressed with the smart, engaged audience that the Frederick Gorilla quickly commanded in less than one year. Graphcom recognizes the importance of providing a medium that allows Frederick area residents to engage in honest, open dialogue about issues that impact their daily lives. We are committed to continuing to deliver the authenticity — Frederick Gorilla’s hallmark — that readers have come to expect in each issue.”

Frederick Gorilla’s core subject areas focus on business, life and politics in Frederick. Given its distinctly sharp focus on these core subject areas, Frederick Gorilla is distinct from, yet complementary to, titles in Graphcom’s existing publishing business. Frederick Gorilla appeals to a wide variety of readers from diverse occupations and walks of life in Frederick.

Additionally, the core subject areas provide Graphcom significant opportunities to couple the company’s in-house editorial, advertising and marketing industry experts with its state-of-the-art print, digital and online media technologies. These capabilities will allow Graphcom to continue to deliver the same high quality, well researched, timely information about Frederick city, Frederick County and surrounding municipalities that Frederick Gorilla readers have already come to expect from the magazine.

Frederick Gorilla magazine was launched in August 2011 by Pattee Brown and Harby Tran. Its editorial emphasis was driven from the philosophy that hyper-local journalism is the future of publishing. The name Gorilla in its title reflects the magazine’s approach to citizen journalism in the Frederick community: “Be vocal. Seek knowledge. Decide for yourself. Speak your truth. Be the Gorilla.” Since its debut, Frederick Gorilla has embraced open communication from residents across the Frederick region, sharing diverse perspectives on a range of topics relating to the core subject areas of business, life and politics. This approach has quickly attracted the attention of readers of all ages, lifestyles and professions across Frederick.

Frederick Gorilla, which is published six times a year, distributes 10,000 copies with a readership of 40,000 per issue.

“Since its debut in August 2011, Frederick Gorilla has been steadily gaining new readers with each issue. These individuals understand and appreciate the value of a magazine that isn’t afraid to tackle the tough topics that other media sources gloss over or ignore completely,” said Snjezana Arthur for Frederick Gorilla. “I am pleased to have been a part of the team that helped to bring Frederick Gorilla to the community, and I am equally excited for Graphcom, Inc. and its new role in the management and production of this publication.”

The acquisition of Frederick Gorilla follows Graphcom’s successful first quarter launch of Celebrate Family magazine, a regional family resource publication for Adams and York County, Pa. Frederick Gorilla joins Celebrate Gettysburg, Celebrate Dining & Entertainment and Celebrate Family as the fourth publication under Graphcom Publishing.

Celebrate Gettysburg magazine, a bimonthly lifestyle publication focusing on Gettysburg and Adams County, was created by founders Jessica and Troy Dean of Gettysburg. The publication launched in 2007. Graphcom became the publisher of Celebrate Gettysburg in October 2009. Today, Celebrate Gettysburg remains as the flagship publication under Graphcom Publishing and is read extensively by Gettysburg area residents and tourists alike. Celebrate Dining & Entertainment, the complete dining and entertainment guide for the Mason-Dixon region, debuted as an annual publication in 2010, with Celebrate Family, also an annual publication, following in 2012. The Deans are owners of all three Celebrate publications.

Troy Dean, Creative Director for Graphcom Creative (a full-service marketing and creative firm), will serve as Creative Director for Frederick Gorilla. While business operations for Frederick Gorilla will shift to Graphcom’s Gettysburg production facilities, the contributing writer, photographer and illustrator base for Frederick Gorilla will remain headquartered in Frederick.

“This opportunity is very exciting for me, as it gives me a chance to reconnect with Frederick from a creative perspective. I began my career in Frederick and have stayed involved with the creative community by being a board member of AIGA Blue Ridge and AAF Greater Frederick,” Dean said. “The Frederick Gorilla will allow my team at Graphcom Creative and me to really embrace the area, once again, and produce something great every other month. Our goal with each issue is to provide readers with unique and compelling content in an attractive, visually-driven format.”

About Graphcom, Inc.
Founded in 1982 by S. Gregory and Christine Allen, Graphcom, Inc. is a full-service marketing and publishing firm and G7 Master Printer located in historic Gettysburg, Pa. Since its founding, the company has evolved from a small print operation into a full-service graphic communications firm with a keen focus on delivering results for clients through the execution of various custom workflow partnerships, media campaigns, traditional marketing collateral items and interactive/new media solutions. Graphcom believes in consistently achieving measurable results and showing a positive impact on the clients’ bottom line.

Graphcom’s services include offset and digital printing, mailing and fulfillment services, online ordering, and print management solutions.

Graphcom Creative, a division of Graphcom, is a full-service marketing and creative firm specializing in public relations and marketing solutions, graphic design, web design and development, mobile app design and development, e-mail marketing, SEO/SEM consultation, and writing and editing services.

Signs by Graphcom produces a variety of banners, trade show booth displays, posters, indoor and outdoor signage, vehicle wraps and custom fabric printing materials.

Field & Floor FX, a division of Graphcom, specializes in digital flags, backdrops, scrims, and digital floors to meet the needs of drum corps, marching bands, indoor color guard, and percussion ensembles.

Graphcom Publishing is a division of Graphcom that specializes in producing niche publications.

For more information on Graphcom, visit http://www.graphcom.com, e-mail info@graphcom.com, or call 800-669-1664.

About Celebrate Gettysburg, Celebrate Dining & Entertainment and Celebrate Family

Celebrate Gettysburg is Gettysburg’s premier lifestyle publication. Published by Graphcom, Inc. of Gettysburg, Pa., the bimonthly publication explores the facets of life that make Adams County, Pa. a special place to call home and to visit.

Celebrate Dining and Entertainment Guide, produced by the publishers of Celebrate Gettysburg, is a regional guide that includes sample menus, an annual events guide for the Mason-Dixon region and related editorial content.

Celebrate Family is a new annual family magazine produced by the publishers of Celebrate Gettysburg. With articles and information for families with children ages 0-18, Celebrate Family highlights family attractions, recipes, events, recreation opportunities, and more in Adams and York County, Pa.

For more information or to view digital editions of these publications, visit http://www.celebrategettysburg.com, http://www.celebratedining.com and http://www.celebrategettysburg.com/family.

To advertise in Celebrate Gettysburg, Celebrate Dining and Entertainment Guide, or Celebrate Family, call 888-521-6810 or e-mail sales (at) celebrategettysburg (dot) com. To subscribe to Celebrate Gettysburg, call 888-521-6810 or e-mail subscribe (at) celebrategettysburg (dot) com.

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