Graphic Communications has thrived for nearly 30 years by primarily being a sales-driven organization. We have always flown under the radar, though, when it comes to marketing
Hudson, Ohio (PRWEB) October 1, 2007
Graphic Communications' new Web site creates a better user experience by employing Web 2.0 design standards, such as strong colors, rich surfaces, gradients, solid areas of screen real estate and bigger, bolder text.
Visitors have the opportunity to interact with each page through dynamic inquiry forms and a section of paper and printing calculators that allows users to automatically compute project specifications.
The database-driven site is 100% W3C-validated, meaning every page is error-free in its XHTML markup language. This helps ensure that customers and prospects across multiple Web browsers experience the site pages as they are intended to display and function.
The Web site also takes advantage of fundamental search engine optimization strategies by using Meta data and inline content to help search engines and the site deliver targeted pages that provide better user value.
"Graphic Communications has thrived for nearly 30 years by primarily being a sales-driven organization. We have always flown under the radar, though, when it comes to marketing," says President Matt Dawley. "Waiting to re-launch the site has had its advantages. It's allowed us to bypass first generation releases and publish something with greater life expectancy, scalability, and usability."
Dawley notes that another major impetus for the new site was Graphic Communications' formation of its Corporate Solutions Group, an entity that focuses on national and global end-user companies that spend substantially on printed materials for marketing, advertising, and customer-facing communications.
"We have a very strong presence in many critical areas of the paper and print business," said Dawley. Entering the corporate end-user arena means our brand identity and marketing strategy have become equally if not more important than our sales approach."
About Graphic Communications:
Founded in 1979, Graphic Communications (GC) is one of the world's largest paper and print brokerages. Headquartered in Hudson, Ohio, (near Cleveland) GC has 20 U.S. and U.K. offices that sell and service annually more than one million tons of paper and more than $150 million in printing, with combined sales exceeding $1 billion. In 2003, GC became a privately-held company of Unisource Worldwide, Inc.