A clean mailing list is the key to effective email marketing. Not only does it increase engagement, purchase rates and sender reputation, but also saves you money long term.
(PRWEB) August 31, 2012
Simple email list management and verification tool, List Clean Up allows email marketers to engage with the best addresses in their list, thereby maximizing campaign results and return on investment (ROI).
List Clean Up uses AI pattern recognition technology and multiple verification checks to determine the quality of an address prior to sending. In plain English, GraphicMail connects directly with email clients to test and verify each address on a specified email list, cleaning out all the invalid addresses of recipients that will neither see or ever open the messages, nor contribute to any potential income gained via direct email marketing efforts. This then dramatically reduces bulk sending costs, incrementally, over time.
Additionally, GraphicMail has put measures in place which ensure that this tool will not over-scrub any lists - so users need not be concerned about possibly losing valid recipients by verifying their email lists.
The List Clean Up has been integrated to work seamlessly within GraphicMail’s existing bulk email marketing software, and to be instantly accessible whenever required:
1) Users log into their GraphicMail account and click on “List Cleanup” on their homepage
2) The list that needs to be filtered is then selected, with the relevant filtering cost displayed. GraphicMail clients purchase the software’s email, mobile and social tools via bundles of “credits”
3) Once the clean up is complete, a PDF report is available for download for the client to review the results via a new, filtered list, without overriding the original
Says Barbara Ulmi, Head of Marketing at GraphicMail: “A clean mailing list is the key to effective email marketing. Not only does it increase engagement, purchase rates and sender reputation, but also saves you money in long term. For only a few Dollars, List Clean Up demonstrates a highly valuable solution for our clients. Clients who have not e-mailed to their lists for a while, or have had email abuse complaints, could benefit from this initiative.
GraphicMail is a hosted email marketing solution which lets users design newsletters, manage contact lists and track campaign performance. The platform provides bulk email software that's easy and affordable enough for small businesses, yet powerful for large companies looking for a corporate-scale solution. GraphicMail offers mobile marketing services, such as bulk SMS / text campaigns and SMS sends with links to mobile sites that can be tracked and analyzed. They also offer social media integrations in the form of social sharing features and social data gathering tools. The company's email newsletter service has been used by customers such as, Shell, the American Medical Association and Dell Empower since 2002. The product is available in 11 languages and is represented by 20 offices globally.