Website Now Showcasing Green Projects, Products and Services in Southern California

Share Article leverages the power of online video to cover San Diego and Los Angeles green building scenes Logo is an innovative tool for educating people on the concepts, benefits and how-to's of green building. creates exactly the type of platform that allows users to express what they are passionate about, and gives them access to a like-minded audience.

Since its founding in 2008,'s mission has been to showcase local green building projects, products and services, but the innovative website has recently increased its scope by expanding both geographically and vertically in California's rapidly growing green building industry. is riding the wave of several emerging trends that enable the site to leverage online video, social media and content curation to provide its users with easy-to-use tools for learning more about the concepts, benefits and how-to's of green building and remodeling where they live. Need help finding an energy auditor for your San Diego home? Looking to buy a new, energy efficient home in Los Angeles? Planning a green retrofit project and searching for an architect or contractor? can probably help.

Currently, curates over 1,300 green building videos representing most major U.S. markets, and that number is growing quickly. The website has made itself into a handy destination for learning about various local green building and development issues by collecting and filtering literally thousands of green building videos from all over the web, and publishing only the best videos for viewing, commenting and sharing by site visitors. "In fact," jokes Craig Immel, Founder and Editor of, "I've been thinking of creating a new tagline - 'We screen thousands of crappy green building videos so you don't have to.' Immel and a small team of local editors contribute their green building expertise and experience to serve as a "human filter," ensuring that only relevant, reliable and high quality videos are published on the site. It has been estimated that on YouTube alone, over 35 hours of video are uploaded every minute, and with that deluge of video content streaming onto the web, it has become increasingly important that expert human filters collect, screen, organize and provide context to all of this new information.

Local green builders, material suppliers and service providers are invited to upload their videos to their local channels. “We’ve designed the site to provide a fast and easy way for property sellers and others in green building to easily upload high-quality videos to promote their green real estate, products or services to visitors on the website’s local channels,” explains Immel, a LEED Accredited Professional. " is a highly targeted and affordable place to upload their videos and tell their story online." The website earns revenue through limited local advertising and site sponsorships. features a growing user base of real estate professionals, product suppliers and service providers. Anika Berhang is a licensed California REALTOR® and certified EcoBroker in Los Angeles. She is truly passionate about sustainable and energy efficient property features, and is committed to the idea of transforming whole communities with healthy and green dwellings. "The Internet has become the number one source of real estate information, and people are devoting less time to reading lengthy articles and property descriptions, and instead are preferring to watch illustrative videos - especially with green transformations," Anika says. "Video also helps to establish familiarity and trust between the real estate agent and the viewer." Anika uses because " creates exactly the type of platform that allows users to express what they are passionate about, and gives them access to a like-minded audience."


Founded in 2008, leverages the power of online video to showcase your favorite local green building projects, products and services. Connect with on Facebook and Twitter. is powered by Green Property Funds LLC, a provider of innovative real estate investment and consulting solutions designed to deliver superior financial and environmental returns.

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Craig Immel
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