It's Too Easy Being Green: Separating Green Businesses from Greenwashing

Share Article

Ecovian.com uses crowdsourcing techniques to identify the truly green businesses in San Francisco, Seattle, and New York City.

News Image
Ecovian is different from the many green directories already in existence in that we do not make that determination ourselves. Instead we provide a platform which allows our community to collectively make that determination, which we hope will make the end result more trustworthy.

With green living increasingly going mainstream, businesses have taken note, and while many have adopted sustainable practices throughout their operations, others have focused primarily on their marketing, creating an environment where it can be difficult for consumers to judge which services and products are truly green. To address this need, Ecovian today announced a new community website which lets members review and rate local businesses based on their environmental traits, creating a resource for citizens to find businesses and other green living resources in their community.

The website, available at http://www.ecovian.com, uses "crowdsourcing" techniques to identify green businesses from a pool of information created by its members. Members are able to not only review local businesses, but also vote on important green criteria for each business. Ecovian then applies an industry-specific mathematical model to compute a business's overall green rating. Thus Ecovian enables community members to collectively create a city green guide which gets more accurate and detailed with each review.

"The question of what's green and what's not often has no easy answer," said Josh Perfetto, president and co-founder of Ecovian. "Ecovian is different from the many green directories already in existence in that we do not make that determination ourselves. Instead we provide a platform which allows our community to collectively make that determination, which we hope will make the end result more trustworthy."

Ecovian, which was previously only available in the San Francisco Bay Area, is now available in Seattle and New York City as well. Users may also review businesses in other locations, and new regional sites will be launched once sufficient data is available in each region. The site focuses only on the types of businesses which can have a significant environmental impact through the products or services that they offer. This includes food businesses such as restaurants and grocery stores, retailers such as clothing, furniture, and bed and bath stores, service businesses such as beauty salons, household cleaners and dry cleaners, and many others such as building material suppliers, architects and contractors, and apartment/condo buildings. The site also allows users to share ratings and information on listings such as solar system installers, car sharing programs, and gas stations selling alternative fuels.

For more information visit http://www.ecovian.com.

About Ecovian
Founded in November 2007, Ecovian is an online community focused on reviewing businesses based on their environmental sustainability. Ecovian allows eco-savvy contributors to rate businesses based on several green criteria, and then aggregates this information to provide comprehensive green living guides in a number of metropolitan areas.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Josh Perfetto
Visit website