Focus on The Future...Green Beauty 2009 Conference and Exhibition: Call for Papers
Focus on the Future…Green Beauty 2009: The Dynamic World of Natural, Organic, and Sustainable Beauty Products is now accepting presentations.
Portland, ME (PRWEB) June 3, 2009 -- IntertechPira is inviting abstracts from parties interested in presenting at the Focus on the Future…Green Beauty 2009 conference, to be held October 14-16, 2009 at the Sheraton Delfina Santa Monica in Santa Monica, California.
IntertechPira's Focus on the Future…Green Beauty 2009 is a new conference covering the mushrooming natural/organic/green beauty products industry. This event, produced in conjunction with Grayson Associates, is the first conference of its kind in California. It will cover the ten significant areas impacting the successful marketing of natural/organic products.
Proposed Sessions:
► Current Natural/Organic Trends/Future Potential:
Two presentations--(1) product focused, (2) consumer focused.
► Advertising Claims/Support: Substantiation, FDA, patents, and the intersection with certifying organizations.
► New Actives/Delivery Systems: Emphasis is on "new" and potential value to the consumer--the differentiating factor.
► Formulating for the Natural/Organic/Green Marketplace: PL supplier or major chemical company.
► How to Maximize Your Results/Relationship with a PL Supplier
► Best Natural/Organic/Green Marketing Techniques:
Distribution, buzz, and the Internet
► Perils, Pitfalls, and Praise of Natural/Organic/Green Advertising: How to improve. (Note: This slot is filled.)
► Academia/Research: What's new, what's on the horizon--and how can we use it?
*** Special Luncheon speaker from retail: "IF YOU WANT ME TO CARRY YOUR PRODUCTS, THIS IS WHAT YOU MUST DO" ***
And four moderators:
WORKSHOPS - Wednesday, October 14:
9:00 AM-12:00 Noon
► Certification: This will be a panel representing the different major approaches. In that certification will, sooner or later be the bare minimum for consumer acceptance, it behooves every marketing company to be apprised of the various proposals and be prepared to make a selection. Long-term this could be one of the most significant decisions a company has to make. Each panel participant will be required to prepare a hand-out covering his/her particular certification position.
1:30 PM-4:30 PM
►Beauty Inside and Out: Understanding how and when to consider using food derivatives, vitamins, fortified waters, et al., as ingredients to be applied topically or ingested. It's a whole new world into which the current beauty and personal care industry must fit. Remember, word processing wasn't invented by Remington and the ball-point pen didn't come from Waterman.
Speaker recruitment for this conference is now underway. Submissions should be made by June 12th. For more information or to submit an abstract, please contact:
Bob Grayson: bob@graysonassociates.com or 949-487-9970
Christine Groff: Christine.groff@pira-international.com or 207-781-9800
Please include the following information: Name, title, business affiliation, address, tel/fax, e-mail, presentation title, session of interest and a brief description. The description should answer the delegate's question, "If I attend, what will I learn?"
About IntertechPira
IntertechPira provides events and training across a wide range of issues and disruptive technologies affecting industry. Our 100% independent products are provided globally 24/7 and delivered by teams of independent experts at sites in Portland, Maine and London, UK through 20 specialized industrial platforms.
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