Franchise Thinking Rolls Out Site to Engage Those Interested in Green and Sustainable Business

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Franchise Thinking announced today the creation of a new Squidoo Lens called green-and-sustainable-business. The site emphasizes dialog regarding what it means to be green in business. "While we promote the green dialog on many of our sites, this one is intended to engage the voices of a broad community interested in sustainability and green" according to the site editor Dr. KB Massingill, the president of Franchise Thinking.

Evidence of a Light Hearted Approach to Encourage Serious Conversation

Evidence of a Light Hearted Approach to Encourage Serious Conversation

I just want to examine the value that stretching can bring to a company, even if their motives are based upon public relations benefit.

Franchise Thinking announced today the creation of a new Squidoo Lens called green-and-sustainable-business. The site emphasizes dialog regarding what it means to be green in business. "While we promote the green dialog on many of our sites, this one is intended to engage the voices of a broad community interested in sustainability and green" according to the site editor Dr. KB Massingill, the president of Franchise Thinking.

"An interesting aspect of being your own boss is that you get to choose your priorities" says Massingill, "which is why it is more important than ever to encourage conversation, online or otherwise among entrepreneurs about sustainability and green business." Massingill believes that business leaders and entrepreneurs will be motivated to make their businesses more green if they can find win/win scenarios within their own business contexts.

A Squidoo Lens is comparable to a specialized blog that emphasizes two-way communication among participants and the blog author. "We felt like we needed to include a Squidoo presence because it already has a robust green community, as evidenced by the Squidoo built in categories" said Massingill.

Squidoo provides special tools for enabling voting and specialized feedback among constituents which makes it a valuable extension to existing web presences. The first conversation has to do with what Massingill calls the "green stretch", that is businesses being motivated to do something simply in order to be able to say that they are green as a means to enhance public relations or company identity. Massingill claims the green stretch can be perceived to be offensive to those with a strong sustainability orientation which means that the green stretch can actually backfire for some companies looking to improve their image. "I just want to examine the value that stretching can bring to a company, even if their motives are based upon public relations benefit. Motivation is motivation" says Massingill, "and motivations may change as a company gains green-momentum."

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KB Massingill Ph.D