Green Businesses and Green Franchises are Encouraged to Contribute to New Site Devoted to Sustainability and Green Living

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Franchise Thinking announced today the completion and launch of The site is specifically designed to track news and information regarding sustainability, green living and most importantly, green business. Green business opportunities and green franchise information will be specifically targeted, but the site also is intended to provide a venue for businesses seeking to share green news and information with a broad community.

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. . .there are a growing number of entrepreneurs and CEOs who are actively looking for a green win/win scenario.

Franchise Thinking president, Dr. KB Massingill announced today the launch of the new news-oriented web site The site is dedicated to original content and news from public sources regarding sustainability. "People often tend to assume business and sustainability can't coexist" according to Massingill, "when in reality, there are a growing number of entrepreneurs and CEOs who are actively looking for a green win/win scenario.

"Green business is an exciting niche" according to Franchise Thinking Senior Franchise Consultant Colleen Crawford. "We increasingly find individuals are interested want to engage in business by bringing value to a particular market, and doing it in a green oriented way."

Content contributors who are interested in sharing content that is specifically centered around sustainability and green business are encouraged to visit the site and complete the contributors questionnaire by clicking on the contribution link. The site will start without specific forums, but the founders hope that a healthy community will engage with the site by contributing through formal submission channels.

Franchise Thinking is a franchise consulting firm based out of Abilene Texas. The firm works primarily with executives who are seeking to own their own business. "Many potential entrepreneurs have a strong sense of their own strengths." according to Colleen Crawford, Senior Franchise Consultant. She says Franchise Thinking clients often have a feel for what type of business they want to own, but are overwhelmed by the number of choices available, and the effort that it takes to conduct due diligence. Massingill and Crawford routinely rank franchise choices that are green centered, or operate with overtly green management processes.


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KB Massingill Ph.D
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