Santa Barbara, CA (PRWEB) February 17, 2010
Greenopia announced today that it has updated the Green Industry's most comprehensive ratings for fast food restaurants. Available on its popular website, http://www.greenopia.com , the fast food ratings use Greenopia's 4-Leaf rating system to disclose the environmental impact and healthy dining characteristics of 23 of America's most popular restaurant chains.
This was an independent study conducted by Greenopia's Research Staff using an extended list of test criteria including green building design, supply chain management, and products served, among others. The criteria data were gathered, calculated, and analyzed using Greenopia's proprietary lifecycle eco-cost methodology.
"Americans lead busy lives. Reality tells us that the average consumer will eat at a fast food restaurant several times per week, even more if they are a family with children," said Gay Browne, Greenopia Founder and CEO. "We want to provide the best information on where to meet nutritional needs for the family in a way that is safest for parents, children and the planet."
Burgerville received 3 Greenopia Leafs. Industry leader McDonald's received 1 Greenopia Leaf while many of its competitors did not earn any.
"McDonalds is making a dedicated effort," said Doug Mazeffa, Director of Research. "They still have a ways to go to reach some of the greener chains, but they really stand out amongst the major fast food companies."
The Fast Food ratings are available online for free.
Greenopia employs its award-winning eco-analysis method to deliver actionable green-assessments to the rapidly growing green consumer market. Green businesses and merchants use Greenopia's targeted marketing methods to effectively reach consumers making greener choices.
The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent rating and ranking of green services and products. Our rankings and ratings are based on our review of publicly available information and reflect our evaluation of such information. To find out more, please visit http://www.greenopia.com.