ecomii™ Launches 'A Better Way' for Conscious Consumers to Live Greener at http://www.ecomii.com : ecomii.com, a premiere 'green' lifestyle destination, provides a credible resource for answers on green living and a social network for consumers in pursuit of a better, more sustainable life

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The ecomii™ (pronounced ee-KOH-me) website, http://www.ecomii.com, introduces the first comprehensive resource designed to demystify green living and help consumers make informed socially-conscious lifestyle choices.

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ecomii is designed for differing motivations, whether you are propelled by global warming, the health of your family or high gas and food prices; we believe you deserve the straight story.

"Currently, over 38 million conscious consumers are willing to alter their behavior to make a positive impact on their personal health and the well-being of our planet. However, they often encounter a disparate amount of unreliable or misleading information which creates more questions than answers," said Todd O'Donald, ecomii co-founder and managing director. "It is with this in mind that we created ecomii as the single definitive destination for objective and credible information on conscious consumerism and green living. ecomii is a trusted resource to help consumers establish a more socially-minded environmentally-conscious lifestyle. No other site matches ecomii's level of accuracy, objectivity and transparency."

Recognizing that consumers need the facts in order to act, ecomii partnered with many of the most authoritative organizations and respected experts to offer practical, how-to guidance for pursuing a socially-conscious lifestyle. These partners include: John Wiley & Sons, Inc., New Society Publishers, and the Union of Concerned Scientists, among others.

ecomii will debut with lifestyle centers dedicated to Parenting (http://www.ecomii.com/parenting) and Smart Food (http://www.ecomii.com/food). These go-to centers will help consumers make smart choices from diapers to organic vegetables. ecomii lifestyle centers will be anchored by ecomii's Guides and Tips.

    ecomii Guides (http://www.ecomii.com/guides) provide in-depth, easy-to-digest how-to information on topics ranging from pregnancy and parenting to green building methods, landscaping and everything in between.

  ecomii Tips (http://www.ecomii.com/tips) feature an easy-to-follow rating system that demonstrates the environmental benefit, health benefit, financial impact and complexity to visitors, addressing differing motivations and concerns about the cost or degree of difficulty in 'going green.'

One of the most exciting areas will be ecomii Action (http://www.ecomii.com/action), which fosters a socially-minded community around simple actions for pursuing a more socially-conscious lifestyle. "By joining ecomii Action, visitors will become part of a collective voice calling for a better way for our families, our country and our planet," added O'Donald.

"From the first time recycler to the eco-enthusiast, ecomii aims to inform, influence and inspire people to take action for our planet's future and to advance the idea that we can all make a difference – one action at a time," said Colton Dirksen, ecomii co-founder and environmental director. "ecomii is designed for differing motivations, whether you are propelled by global warming, the health of your family or high gas and food prices; we believe you deserve the straight story."

"ecomii will help visitors take simple steps to reduce their impact on the planet and enlist their friends and family in the pursuit of a better way," Dirksen concluded.

About ecomii

ecomii is the premiere 'green' lifestyle destination for consumers, serving as both a credible resource for answers on green living and a social network for people in pursuit of a better more sustainable future. As the first comprehensive 'green' resource, ecomii was designed to provide straight answers to challenging questions, demonstrate how small changes will have a major impact and provide a social platform to engage family and friends in the pursuit of a better sustainable way.

To start on a better way or for more information, visit http://www.ecomii.com.

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Harrison Wise
ecomii
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