LiveRoof, LLC and GreenFeathers, Inc. Announce New Regional Sales Representative in the Pacific Northwest for the LiveRoof Hybrid Green Roof System

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As Demand for the LiveRoof Hybrid Green Roof System Keeps on Growing, Regional Grower and Distributor for LiveRoof in Oregon Adds New Sales Representative

LiveRoof establishes a naturally functioning ecosystem to optimize green roof performance and sustainability

LiveRoof is the only green roof installed with full-grown, mature plants thriving in a sustainable ecosystem

LiveRoof®, LLC, the preeminent horticultural science company in the green roof industry, and GreenFeathers, Inc., LiveRoof’s regional grower and distributor for the Pacific Northwest, announced the appointment of Jenny Ruthven as regional sales representative for the LiveRoof® Hybrid Green Roof System.

The most technologically advanced and horticulturally refined green roof solution, the LiveRoof® Hybrid Green Roof System is the only green roof installed with full-grown, mature plants thriving in a sustainable ecosystem. GreenFeathers, Inc. is the green roof division of Blooming Nursery, Inc., one of Oregon’s largest wholesale nurseries with a state-of-the-art 40,000 square foot propagation greenhouse, additional heated greenhouses totaling 60,000 square feet, and more than 45 acres of growing fields.

“GreenFeathers has been very successful with more than 15 LiveRoof installations in Oregon and Washington, including the 9,800 square foot green roof at Portland International Airport,” said Dave MacKenzie, horticulturalist and president, LiveRoof, LLC.

“In the green roof industry, the sales process is technical and consultative. It requires communication and coordination with building and landscape architects, general contractors and roofers,” said Grace Dinsdale, founder and president, Blooming Nursery and GreenFeathers. “Jenny’s hands-on experience designing and installing green roofs will serve our customers well.”

Jenny Ruthven has a background in green roofing, greenhouse operations, and stream ecology. She holds a bachelor’s of science degree from Oregon State University where she double majored in fisheries and wildlife science and horticulture with a focus on environmental landscape design. She has also studied naturescaping and rain garden design.

About GreenFeathers, Inc.

GreenFeathers Inc. is the Pacific Northwest regional distributor of the LiveRoof® brand green roof system. GreenFeathers, Inc. is an affiliate of Blooming Nursery, Inc. Headquartered in Cornelius, Ore., Blooming Nursery is a wholesale nursery dedicated to supplying the trade with a wide variety of reliable plant material, including herbaceous perennials, temperennials and annuals, groundcovers, herbs, ornamental grasses, shrubs and vines. Many of its plants are cultivated in its state-of-the-art 40,000 square foot propagation greenhouse. Since Blooming Nursery specializes in growing only the best perennial varieties, approximately 85 percent of the varieties grown are propagated vegetatively to meet strict quality standards. For more information, please visit and

About LiveRoof®, LLC

LiveRoof, LLC ( is the horticultural science company that developed the LiveRoof® Hybrid System: the only green roof solution installed as a naturally functioning ecosystem with thriving, fully mature plants. Combining the best elements of proven green roof technologies, LiveRoof establishes a seamless vegetative surface rooted in a continuous layer of soil. This design maximizes environmental benefits, energy savings and rooftop aesthetics. Regional growers in its national network adapt LiveRoof plants for local conditions and customize plant selection for every project. LiveRoof’s natural function and natural beauty offer the highest level of green roof performance at the lowest level of acquisition-installation-maturation-maintenance costs. The proof is on the roof — showcased in LiveRoof projects that stand out as signature elements on commercial, public, university and school buildings in more than two dozen states and Canada.

Note: LiveRoof is exhibiting at the Building Owners and Managers Association (BOMA) International Conference and The Every Building Show, which will be held on June 26-28, 2011 in Washington, DC at the Gaylord National Resort and Convention Center. LiveRoof will be at booth #504.


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David Aquilina
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