New Green Team Ad Campaign Supports Lindblad Expedition Efforts to
Increase Funding for Conservation at Company’s
Travel Destinations
NEW YORK (Business Wire EON/PRWEB ) December 19, 2007 --
Green Team, an advertising and communications agency focused on reaching
and influencing the Awakening Consumer, has launched a campaign to
support the Lindblad Expeditions’Travel
Now, For the Future campaign, a new initiative designed to drive
awareness of and funding towards conservation efforts in the Galapagos
Islands, Baja California and Central America.
Lindblad will donate $250 per passenger to local conservation
initiatives for bookings between November 20 and January 31. Green Team,
the Lindblad communications and advertising partner, designed and
executed a campaign with the goal of reaching and influencing travelers
who want to not only explore new places but give something back at the
same time.
The advertising campaign developed by Green Team in support of the
campaign includes full page print ad that ran in The New York Times
on November 27th. Green Team has also designed
a three-page spread that will run in Conde Nast Traveler in
January and banners to be used as part of the online component of the
campaign. The artwork used in the campaign was generated on actual
Lindblad Expeditions.
“Lindblad has always been committed to not
only exploring and discovering the world, but also to doing its part to
preserve and protect these phenomenal destinations.”
said Hugh Hough, President of Green Team. “We
are grateful to have the opportunity to work with such a progressive
travel company and are very proud of our recent work in support of the Travel
Now For The Future campaign.”
Editors Note: High resolution photos of the creative elements of
the campaign are available upon request
About Green Team:
Green Team is a full-service strategic communications agency
headquartered in New York City and with offices in Hobart, Australia.
Since 1993, Green Team has worked in three core competencies: social and
environmental causes, travel and progressive brands. The agency
specializes in reaching the Awakening Consumer, an educated,
environmentally aware, and economically powerful audience that uses its
purchasing power to affect change through the brands it supports.
About Lindblad Expeditions:
Lindblad Expeditions is an expedition travel company providing voyages
in Galapagos, Antarctica, Baja California, Alaska, the Arctic, and
beyond. Sven Lindblad has received many environmental awards including
the U.N. Programme Global 500 Award and most recently, recognition by
HRH, Grand Duke Henri of Luxembourg for his dedication to the
conservation and environmental stewardship of the Galapagos archipelago.
The company has also received numerous awards, including the #1
Small-Ship Cruise Line (Travel + Leisure’s
World’s Best Value Awards 2006); #2 Tour
Operator (Travel + Leisure’s World’s
Best Value Awards 2006); “The Best Ships in
the World” and “The
Best Itineraries” (Conde Nast Traveler:
Truth in Travel Awards 2006). For more information, visit: www.expeditions.com.
See the original story at: http://eon.businesswire.com/releases/green_team/lindblad/prweb586162.htm
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