The Science of Sustainability and Visions of a Sustainable Society to Drive Global Market for Green Technologies, According to New Report by Global Industry Analysts, Inc

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GIA announces the release of a comprehensive global outlook on Green Technologies Industry. Clampdown by governments worldwide on economic activity that violates the laws of sustainability is driving the acceptance and adoption of green technologies worldwide. Renewable chemicals, clean energy technologies (like wind, solar and hydro), hybrid automotive powertrain technology, and green IT practices, among others, are poised to witness the strongest growth.

Green Technologies: A Global Outlook

Follow us on LinkedIn – Reinvention of the use of resources to create a sustainable economy is being driven by rising environmental awareness across the world against a backdrop of ongoing environment-related issues, such as energy resource depletion, and global warming. Renewable power generation is poised to emerge into a major sector in the green technologies industry worldwide. Given the exponential growth in world population, energy demand continues to soar across the globe, forcing nations to largely depend on fossil fuels for energy generation. This heavy dependence on fossil fuels for generating energy is creating serious environmental issues such as depletion of natural energy resources, increase in carbon footprint, and global warming. Also, rising costs of conventional power-generation fuels, such as natural gas and coal, and stringent emissions regulations are leading to heightened interest in renewable power technologies.

With fossil fuels causing irreparable damage to the fragile ecosystem, the transition towards cleaner and greener energies is presenting immense opportunities for green technologies in the energy sector. Wind, solar and geothermal power sources are poised to witness robust gains in the upcoming years. Technology developments in photovoltaic cells and wind turbines, coupled with government incentives will strengthen the role played by renewables in the energy mix portfolio in the future.

Renewable chemicals represents another major sector wherein innovations in industrial biotechnology processes and feedstocks continue to spur growth. With the traditional chemical industry coming under the scanner, companies, government, and academic institutions are pouring in funds and expertise to support research and development in new and renewable feedstocks. Use of renewable raw materials in production of chemicals, such as, plant based sources, enzymes, vegetable oils, fatty acids and microorganisms, is attracting immense interest given its potential in reducing the chemical industry’s much debated and resented impact on human health and environment. A key area of focus is to replace costly chemical production processes with cheaper, environmental friendly, sustainable bioproduction processes with interestingly new chemistries. As a result, renewable resources for manufacturing polymers and chemicals for meeting their social and environmental responsibility as well as eliminating or reducing hazardous substances are gaining prominence.

Green technologies has also cast their spell on the automobile sector with automotive manufacturers, including the top-league automakers investing significantly in green practices and concepts in automotive manufacturing. Venture capitalists too have shown marked keenness in investing in cost-effective and environmental friendly technologies for producing hybrid/electric/solar powered vehicles for new-age transportation. In fact, green transportation technology was one of the major beneficiaries of calculated investments made by venture capitalists during the recession. Not only automotive manufacturers and venture capitalists, even environmentalists and lawmakers across the globe have been voicing their opinion in favor of such eco-friendly vehicles, which opens up a world of oopoirtunties for green technologies.

In the corporate world, the meteoric rise of environmentalism is steadily promoting environmentally responsible and sustainable corporate behavior worldwide, thereby driving increased adoption of green IT practices in enterprises. Continued focus is expected to be shed on short-term, basic green IT projects, and policies aimed at enhancing energy efficiency and cost reductions. Contrary to the popular perception that the recent economic crisis pushed green IT practices and investments into the backburner, investments and interest among organizations on environmental friendly practices and green IT technologies actually increased in a bid to save costs and improve competitive advantage by enforcing brand loyalty.

Finally, the most far reaching impact is expected to be wielded by “Green Nanotechnology”. Nanotechnology is now widely perceived to be a "green" industry with nanotechnology increasingly being used to improve the sustainability of manufacturing processes. For instance, by modifying engineering practices at a molecular scale, the technology reduces raw material/energy consumption, reduces wastages, and pollution otherwise generated by conventional manufacturing techniques and processes. The ability to manipulate matter at a nanoscale level will significantly help reduce toxicity of manufacturing processes. As a case in point, nanotechnology in electronics manufacturing can reduce the use of water, solvent and lithography thus reducing the resource-intensiveness burden of the consumer electronics. The technology therefore is increasingly perceived to be important for its role in providing a green path to an environmentally sustainable and clean economy.

The research report titled “Green Technologies: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends in the green technologies market, and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Canada, Japan, Europe (France, Germany, Greece, Italy, Norway, Poland, Russia, Slovakia, Spain, the Netherlands, the UK, and Sweden), Asia-Pacific (Australia, China, Hong Kong, India, New Zealand, Philippines, South Korea, Taiwan, Thailand, Malaysia and Vietnam), Middle East & Africa and Latin America (Argentina, Brazil and Mexico). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
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