Portland, ME (PRWEB) August 10, 2009
IntertechPira is pleased to announce the program for its one-day seminar, Green Beauty Buyer's Guide to Cosmetic Standards and Ingredients. The Guide will provide an in-depth overview of the green beauty sector, covering regulatory requirements in the US and Europe for organic and natural personal care products and their similarities and differences. In addition to networking with industry peers, attendees will learn about 'greenwashing,' how buyers can see through manufacturers' unsubstantiated claims and labeling, and why certain cosmetic ingredients are getting bad press.
Register today and take advantage of the early bird discount! To register online: http://www.greenbeautybuyersguide.com, or contact Brian Santos: Brian dot Santos at pira-international.com; T: +1 207 781 9618.
Who should attend?
Individuals involved in purchasing cosmetic goods from the following sectors: Retail, spas, home shopping, dermatologists, skincare professionals including:
- Quality control and legal departments
- Marketing personnel
- Beauty writers
Attendees will hear from Ido Leffler, CEO of Yes to Inc., as he discusses how to make a decision to enter the natural cosmetics sector; learn about the "beautiful mind" from renowned neurologist Dr David Perlmutter who has appeared on such shows as 20/20, Larry King Live, CNN, The Today Show, Oprah, and The CBS Early Show; and gain practical knowledge on the certification standards in force in the US and Europe from Joe Smillie of Quality Assurance International and Liz Butterfield from the UK Soil Association.
After the Green Beauty Buyer's Guide to Cosmetic Standards and Ingredients, you'll:
- be better equipped to identify an authentic natural/organic product from a bogus one;
- recognize, from a scientific viewpoint, why certain cosmetic ingredients are more harmful than others;
- be able to position green brands in your business and minimize any regulatory considerations, and
- understand compliance issues that help control the marketing and promotion of your green beauty cosmetics.
IntertechPira is a leading information services provider that specializes in giving industry executives strategic information and analyses pertaining to advanced materials and technologies driving the development of innovative products. We serve niche segments of the lighting and displays, high-performance pigments, fillers and fibers, energy and advanced materials, and electronic materials and devices industries by producing international conferences and publishing focused, relevant reports on which actionable business decisions can be based. IntertechPira is a subsidiary of Pira International, with offices in the United Kingdom and Portland, Maine, United States.