Success is down to constant development of proprietary technologies. Greenlight has just launched its real-time price comparison platform for paid search, forming part of the latest upgrade to adapt™, its automated inventory management platform.
London (PRWeb UK) October 28, 2010
For the third year running, leading search marketing specialist and technology firm, Greenlight, has been named one of the fastest growing companies in the 2010 Deloitte Technology Fast 50 award.
The prestigious league table ranks the UK’s 50 fastest-growing technology companies. It covers both public and private companies in all areas of technology - from internet specialists to life sciences, computers to semiconductors, software to telecommunications.
Greenlight moved up 23 places in the league table to be named as the 27th fastest growing company nationally and 11th in the London region. This makes it one of the fastest growing independent search marketing agencies in the UK.
Greenlight puts its success down to the constant development of its proprietary technologies. It has just launched its real-time price comparison platform for paid search, which forms part of Greenlight’s latest upgrade to adapt™, its automated inventory management platform, pioneered by Greenlight in 2004. Working with Quant™, Greenlight’s intelligent automated bid management platform and SearchSentry™, Greenlight’s third paid search technology, which provides real-time brand and competitor monitoring, businesses can make far more accurate bids on terms and ad positions online, thereby improving click through rates (CTRs) and lowering their overall paid search expenditure.
Over the year, Greenlight has secured some of the most desirable search marketing accounts in the industry including Santander, New Look, Nespresso and Thomas Cook Group.
Warren Cowan, founder and CEO of Greenlight, and shortlisted for the forthcoming ‘Entrepreneur of the Year’ award in this year’s National Business Awards in partnership with Orange, comments:
“It has been an extremely challenging couple of years for the economy and the marketing services industry. To have achieved any growth is highly commendable and to have been recognized by Deloitte makes the accomplishments all the more rewarding.”
Greenlightsearch has also made the Sunday Times Microsoft Tech Track 100 league table for three years consecutively. In 2010, it ranked 24, ahead of its competitors, making it the fastest growing search and digital marketing agency in Britain.
Greenlight will attend the Deloitte Technology Fast 50 awards dinner at The Arsenal Football Club Emirates Stadium on Thursday 25 November 2010.
Greenlight is a leading independent, award winning search specialist marketing and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.
Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York.