Greenlight Study Reveals Wikipedia and National Accident Helpline Top Google Search Results

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Report reveals most visible websites in the legal sector.

Greenlight study reveals Wikipedia and National Accident Helpline top Google Search Results.

Greenlight, the UK’s leading independent specialist search engine optimisation (SEO) and pay per click (PPC) consulting firm, has released its first quarterly integrated research report for the legal sector, ‘Legal Sector Report – Issue 1 February 2010’.

This research is based on 1.2 million consumer online searches in Google performed in February 2010, for legal-related keywords, with a focus on generic keywords, business law, family law, finance law and negligence. The data was then used to rank the 60 most visible websites and aggregators on page one of Google’s search results in both natural and paid search.

Generic keyword searches for legal services were the most searched for, accounting for 729,000 searches which was 60% of the total volume. Negligence-related legal searches followed with 303,391 (25%). With a 9% share, family law followed with 111,480 queries (9%).

In natural search, Wikipedia, and were the three most visible websites, achieving 56%, 48% and 38% share of voice, respectively.

The paid search section of the report determined an advertiser’s share of voice based on how often they appeared on Google, which ad position they bid for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top five keywords in February 2010.

NationalAccidentHelpline was the most visible advertiser, attaining 68% visibility. It was followed by ContactLaw with 47% then AccidentsDirect with 42%.

No site or advertiser achieved strong visibility across both mediums. It appears that online legal services focused on either natural or paid search, not both.

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About Greenlight

Greenlight is an independent specialist SEO and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone UK, Thomas Cook, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York.


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