ASOS and Very Rank Tops in Greenlight's Integrated Search Report for Fashion Retail

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Based on the volumes for each keyword and their respective ranking on page one of Google, Greenlight determined the top 60 most visible fashion websites in natural search overall.

Fashion Retail Sector Report - Issue 4

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From Waterproof trousers and Hoodies to Women's dresses and Men's coats, UK consumers made a total of 7.1 million searches online for the latest men and women's clothing styles and fashion collections, in November 2009, more than doubling on September's total. In its latest independent research "Fashion Retail Sector Report - Issue 4", Greenlight, the UK's leading award winning search marketing agency, reveals Women's fashion terms accounted for 51% of this volume.

Based on the volumes for each keyword and their respective ranking on page one of Google, Greenlight search study determined the top 60 most visible fashion websites in natural search overall. ASOS followed by House of Fraser then Debenhams were the top three most visible fashion sites in November 2009 with a share of 68%, 56% and 44%, respectively. They were also the most visible for Womenswear. In Menswear, Topman, Burton and ASOS led the roost with 55%, 48% and 47% share of visibility.

In paid search, Very was the most visible advertiser in November attaining 52% visibility, followed by USC with 40% and Littlewoods with 39%.

In integrated search, ASOS achieved position one. By comparison, House of Fraser attained position two in November, as it increased natural and paid search visibility by 26% and 8% respectively. Very attained position three, having not previously featured in Greenlight's July league table.

Please note: If you plan to run this story online, please link any references to Greenlight Search via the following:
http://www.greenlightsearch.com/sectorreports/fashionretail.html

Notes to Editors:

To arrange an interview or for further information about this report contact:

Krishna Rao or Beatriz Bailey E: pr(at)greenlightsearch(dot)com

About Greenlight

Greenlight is an independent specialist SEO and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone, British Gas, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York.

http://mediacentre.greenlightsearch.com/

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Krishna Rao
Greenlight
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