The highest good this business can achieve is to educate millions of people about environmental issues and inspire them to change the way they shop and live.
New York, NY (PRWEB) December 16, 2009
EcoPlum, a company devoted to helping individuals live and shop green, is launching its new EcoPlum Direct store. CEO & President Gia Machlin says “the highest good this business can achieve is to educate millions of people about environmental issues and inspire them to change the way they shop and live.”
The EcoPlum Direct store carries carefully screened eco-chic products as well as exclusive eco-friendly branded merchandise for non-profit organizations including the Broadway Green Alliance. With each qualified purchase, customers earn EcoChipz™ points that can be redeemed for free rewards and discounts, or donated to a variety of environmental causes.
As part of EcoPlum’s recent collaboration with the Broadway Green Alliance (BGA), BGA-branded stainless steel water bottles and Chicobags are available exclusively at the EcoPlum Direct store and at BGA events including the one-year anniversary e-waste drive in Times Square on December 16th and Broadway Kids night in February 2010.
EcoPlum’s mission is to help individuals live and shop green through education that empowers the change of behavior and in turn leads to differences we see collectively. By educating consumers about environmental issues, providing monthly green product review articles, facilitating community discussions through social media, and offering a comprehensive shopping experience for an array of eco friendly products, EcoPlum hopes to do just this. As added incentive to purchase green products, EcoPlum awards EcoChipz™ - incentive points for purchases that can be redeemed for rewards or donated to environmental causes. By offering consumers incentives to shop and live green, EcoPlum aims to reinforce healthier habits and help consumers make sustainable choices.
For further information about EcoPlum and to request a press kit please contact Dede Tabak, 888-730-9990 x101 or email press(at)ecoplum(dot)com.