Greeting Cards: A Global Outlook
San Jose, California (PRWEB) January 17, 2012
Follow us on LinkedIn – Greeting cards market is characterized by intense competition, cutting edge innovation, creativity, and consumer fickleness, with publishers facing tough challenge in keeping pace with customers’ ever changing lifestyles, attitudes, and communication needs. Greeting cards are slowly losing their sheen due to the emergence of newer technologies such as e-cards, smaller households, and the ability of people to make their own greeting cards. Consequently, growth as well as success of greeting cards in the future would depend on greeting card makers’ ability to offer innovative products. Rise of the Internet as a medium for socializing is also affecting the greeting cards market.
The global economic recession led to reduced sales of greeting cards during the period 2008-2010, due to factors such as reduced household wealth, lower discretionary spending, decreased consumer confidence and high unemployment. The unfavorable economic conditions also brought about a drastic change in consumer trends, as consumers either focused on lower prices and preferred bulk packs and less-expensive cards or did not send any card at all. The market staged a strong comeback in 2011 driven by resurgence in the global economy, and the subsequent rise in consumer spending. Future growth in the greeting cards market would be buoyed by the proliferation of modern cards and the emergence of new occasions, such as Kwanza, Eid festivals, Narood, Dia de la Raza, Holi, Chinese New Year, and the Black History Month, among others.
The US market for greeting cards, a relatively mature market, is witnessing sluggish growth due to declining birthrates, reducing average size of nuclear families and family network. Increase in personal interactions through the Internet is also resulting in lower growth opportunities for traditional greeting cards. Growing sophistication of convenient and cost effective alternatives such as e-cards is also hampering growth of traditional greeting cards. Consequently, publishers are beefing up their offerings to include cards for every gender, age group, occasion, ethnicity and relationship. Asia-Pacific is poised to witness the fastest growth in the greeting cards market, with Everyday cards and Seasonal cards emerging as the major segments. Trend towards urbanization and improving living standards are driving growth in the greeting cards market.
The growing environmental concerns are beginning to affect the greeting cards market. With eco-friendly products taking on a much serious contour, card publishers are finally waking up to the calls of the environment. Consumers world over are beginning to demand products that are environmentally green. As a result, recycled, environmentally safe, and handmade cards are increasingly finding favor among consumers, compelling manufacturers to research alternatives to traditional materials such as recycled paper and non-woven materials.
The research report titled “Greeting Cards: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global greeting cards industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, Japan, United Kingdom, Australia, India, Singapore, and Thailand, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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