Greeting Cards: A Global Strategic Business Report
San Jose, California (Vocus) October 26, 2010
Greeting cards emerge as a cost-effective and feasible alternative for expensive gifts. The greeting card industry has been fairly immune to the recent slowdown in the economy, thanks to the launch of novel and unique designs of cards, catering to various sentiments and occasions of individuals and the ability to convey emotions, particularly in the times of recession. The industry recorded robust growth figures between 2004-2007. However, during 2008-2009 the market registered flat growth rates, due to the recession and growing popularity of e-cards. Innovations in designs and make of cards enabled card vendors to survive despite the gloomy economy.
The United States represents the largest regional market for Greeting Cards worldwide, as stated by the new market research report on Greeting Cards. The US market witnessed a noticeable drop in demand for greeting cards during 2008 & 2009 as consumers, especially the bulk buyers such as enterprises, moved away from these products as a cost cutting measure. The market is likely to recover by 2011 and post moderate growth in the ensuing years. Europe represents the second largest market for greeting cards worldwide. In terms of growth, Asia-Pacific is portended to register fastest growth exhibiting a CAGR of more than 4.0% over the analysis period.
Everyday Cards category, comprising birthday, anniversary, and other everyday cards, constitutes the largest as well as fastest growing segment of greeting cards market. Everyday cards are usually exchanged between friends and demand for such cards is growing at faster rate as compared to Seasonal Cards that are traditionally exchanged during seasonal occasions such as Christmas, New Year and Valentine's Day among others.
Analysis of past trends in the greetings cards industry indicates that some of the factors influencing the industry have undergone a sea change. Prominent trends include increase in demand for everyday-general friendship cards, and cards containing more emotion-based me-to-you messages. The industry also witnessed significant increase in the number of publishers, sales outlets and online greetings. Greeting card publishers range from small family-run businesses to major corporations. Greeting cards are now available to express any sort of emotion. Publishers have beefed up their offerings to include cards for every gender, age group, occasion, ethnicity and relationship. Cards in the higher end categories feature intricate designs, special techniques and new technologies. However, factors such as increasing competition from economical e-cards, growing postal rates and expanding alternatives for do-it-yourselfers are negatively impacting the greeting cards market. The ongoing various social developments such as drop in birth rates, increase in the number of nuclear families and rapid advances in technology are also impacting the market. Like any other industry, the greeting cards industry is also undergoing a transformation phase for its survival.
Major players profiled in the report include American Greetings Corporation, Archies Greetings and Gifts Ltd, Avanti Press Inc., Budget Greeting Cards Ltd., Card Connection Limited, Carlton Cards Ltd., Clinton Cards PLC, Current Inc., Factory Card & Party Outlet Corp., Hallmark Cards Inc., International Greetings Plc, ITC Packaging & Printing Business Division, John Sands, Papyrus, Simon Elvin Ltd., UNICEF, Vintage Cards and Creations Pvt. Ltd., and William Arthur, among others.
The report titled “Greeting Cards: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the greeting cards markets, impact of recession on the markets, current market trends, competitive scenario, key growth drivers, product overview, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for greeting cards in volume as well as value terms for the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Key product segments analyzed include Seasonal Cards (Christmas/New Year Cards, Valentine's Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards. Also, a seven-year (2000-2006) historic analysis is provided for additional perspective.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Greeting_Cards_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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