Greg brings a unique and experienced perspective to the company allowing Transcend to further enhance its current products and also bring new, innovative products to all of our partner relationships.
Boston, MA (PRWEB) July 23, 2012
Transcend Media, LLC announced that Greg Loeffelholz has joined the company as Vice President of Marketing and Business Development. Mr. Loeffelholz has more than 15 years of interactive digital marketing and business development experience, specializing in mobile, social, display, search and contact center marketing in the finance and education industries.
“The addition of Greg to the Transcend Media team exemplifies our two-prong approach for 2012. We sought out to reinvest and grow during this year,” said Jason Nauman, CEO of Transcend Media. “Greg brings a unique and experienced perspective to the company allowing Transcend to further enhance its current products and also bring new, innovative products to all of our partner relationships. 2012, for Transcend Media,” adds Mr. Nauman, “continues to be a very exciting and productive year and we are all very excited to have Greg on our team.”
At Transcend Media, Greg will focus on website marketing, media buying, service partnerships, data acquisition and client development. “I’ve watched Transcend Media grow over the last 4 years and have been very impressed by the company’s smart, steady growth and the quality of the lead generation solutions they provide to clients,” explains Mr. Loeffelholz. “The fact that this growth has occurred during a time of national economic challenges, changing government regulations, and heightened sensitivity regarding online privacy is a direct result of the quality of the team at Transcend. I look forward to joining that team and contributing to Transcend’s ongoing success.”
According to Mr. Loeffelholz, “Particularly in the higher education space there is a strong demand for marketing partners that can provide transparent, cost-effective, and scalable solutions without relying on third-party affiliate networks that raise liability concerns. Because Transcend owns and operates a proprietary contact center and website network the company is uniquely positioned to directly connect qualified college students with colleges and universities that offer the types of degree programs they are searching for to expand their career opportunities.”
Greg most recently served as Managing Director of Marketing Services and Inquiry Generation for Cunet, a leading advertising agency and service provider to the Education industry and subsidiary of Nelnet, Inc. At Cunet, Greg led the launch of the CollegeQuest student advisory center, EnrollCall, a complete solution that allows advertisers to more easily distribute and track phone numbers across their interactive marketing channels. He was also responsible for the development of social and mobile media solutions for CUnet and its agency clients. Greg earned his Bachelor of Arts in Latin American and Iberian Studies from Vanderbilt University.
About Transcend Media, LLC
Transcend Media is a performance driven marketing and advertising agency with a core focus in Lead Generation Services for multiple industries. Transcend has offices located in Boston, MA and South Florida. News and information are available at http://www.transcend-media.com.