Gremln Announces Hal Gentry as Interim CEO, Rebrands to Gremlin Social

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Investor and Key Board Member Leads Software Company, Increasing Focus on Integrated Solutions for Banks and Financial Services

Gremlin has had 115% growth in revenue over the last year, and I’m eager to sustain that momentum as the brand evolves to a more complete social media marketing and compliance solution for banks and financial services.

Gremlin Social Media, a leading social media marketing and compliance software company, announced today that board member and investor Hal Gentry is Gremlin’s Interim Chief Executive Officer effective immediately.

Gentry has nearly 30 years of experience in the software industry as a CEO and entrepreneur. He has founded and sold two successful software businesses, GridLogix and Gentry Systems. He is currently a member of ArchAngels, a St. Louis based angel investment group, as well as a past General Partner of Capital Innovators and SixThirty FinTech Accelerator. Gentry is also a Managing Partner with Prosper Women’s Accelerator.

“I’ve had the pleasure of working with Hal as part of the Gremlin Social board and the St. Louis investment community for over 5 years,” said Gremlin Social Chairman and Chief Product Officer Ryan Bell. “I consider it an honor and an opportunity to work with Hal and to help him execute his strategic vision for Gremlin Social.”

Gentry’s acceptance of this new position happens concurrently with Gremlin Social’s rebranding, led by the addition of Strategic Services to their social media marketing and compliance toolkit. Financial services companies have discovered the necessity of social media marketing, but still struggle with strategy and best practices. The new Gremlin Social Strategic Services team is designed to help financial firms reach their goals of building online communities, increasing brand awareness, and driving conversations through thought leadership.

“I’m joining the Gremlin Social team at an exciting time,” said Gentry. “Gremlin has had 115% growth in revenue over the last year, and I’m eager to sustain that momentum as the brand evolves to a more complete social media marketing and compliance solution for banks and financial services.”

Highlighted by its new logo, the addition of an “i” in Gremlin, a new tagline of “secure social media solutions,” and a redesigned website, Gremlin Social’s rebranding campaign emphasizes the organizations evolution since Gremlin Social Guardian, the marketing and compliance platform, was endorsed by the American Bankers Association in October 2015.

About Gremlin Social
Gremlin Social is the secure social media solution for marketing and compliance in banks and financial services. Gremlin Social offers organizational tools to streamline social media marketing campaigns for individuals and groups. Gremlin Social helps users save time and money with Twitter, Facebook, and LinkedIn content management, plus analytics - in one central dashboard. Gremlin Social helps companies and employees build communities, engage with customers, and schedule social media posts at the optimal time and frequency in one platform.

The Gremlin Social Guardian™ platform - endorsed by the American Bankers Association – through its subsidiary the Corporation for American Banking – empowers bankers and financial services professionals to manage safe, secure, and compliant social media campaigns through archiving, filtering, and approval functionality. With built-in reporting and analytics tools, Gremlin Social is the best-in-class solution for social media marketing and compliance. Learn more at gremlnsocial.com.

About American Bankers Association
The American Bankers Association – through its subsidiary the Corporation for American Banking – is the voice of the nation’s $15 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $11 trillion in deposits and extend more than $8 trillion in loans. Learn more at aba.com.

For more information, contact:
Amanda van Diver
314-492-1325
avandiver(at)gremlinsocial(dot)com

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Mikki Ware
@GremlinSocial
since: 11/2008
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