NBC Universal Selects Greystripe to Provide Ad-Supported Games for
its Mobile Web Sites, Including Bravo, SCI FI Channel and NBC.com
SAN FRANCISCO (Business Wire EON/PRWEB ) September 11, 2008 --
NBC Universal (NBCU), one of the world's preeminent media companies, has
partnered with Greystripe, the leader in ad-supported mobile games
distribution, to provide Greystripe’s entire
catalog of games to NBCU’s mobile Web
properties. In addition, Greystripe will distribute select NBCU mobile
game titles from Bravo, SCI FI Channel and NBC to users through their
100 distribution partners. This partnership reinforces NBCU’s
expanding commitment to mobile content, including gaming and
cross-platform distribution for Java-enabled phones and the iPhone.
Greystripe will initially roll out their catalog of games on the Bravo,
SCI FI Channel and NBC.com Mobile Web sites.
Greystripe enables NBCU to expand its offering of free, ad-supported
mobile content, helping drive traffic and repeat visits to its mobile
Web sites. Greystripe’s ad-supported games
will also offer advertisers an opportunity to reach consumers with
highly engaging, measurable in-game ads.
“NBCU has made a strategic commitment to offer
the highest quality mobile content and cutting edge distribution models,”
said Salil Dalvi, Senior Vice President, Mobile Platform Development,
NBC Universal Digital Distribution. “We are
pleased to partner with Greystripe, as they allow NBCU to expand our
gaming and ad sales efforts.”
A 2008 Mobile Entertainment Forum (MEF) report recognized the
significance of Greystripe’s distribution
model, stating that the ad-funded mobile entertainment market was
forecasted to be worth $336.35 million by 2013, expanding the current
mobile entertainment market by 4%. Greystripe’s
AdWRAP Catalog Platform enables mobile Websites, Internet portals,
mobile applications and carriers to distribute mobile content free of
charge to the end consumer. The AdWRAP Catalog Platform is a hosted and
customizable combination of mobile Web, Java mobile application and
Internet technologies that can be tailored to the look and feel of any
site.
“This partnership is a huge opportunity for
us, as NBC Universal is an amazing, reputable brand,”
said Michael Chang, CEO of Greystripe. “NBC
understands mobile and sees the huge potential for the ad-supported
model. We are thrilled to be working with them to provide incredible
content to the end consumer.”
Greystripe recently announced that it has broadened its distribution
reach to the iPhone platform, and is currently offering 900+
ad-supported games and applications from 120 publishers which has led to
90 million downloads.
About NBC Universal Digital Distribution
NBC Universal Digital Distribution is a division of NBC Universal, one
of the world’s leading media and
entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience. NBC Universal
Digital Distribution drives the company’s North
American distribution of content across the Internet, wireless, set-top
devices and other emerging platforms, and leads content strategy for
offerings that include video on demand (VOD), electronic-sell-through
(EST), interactive television, and wireless products and services (WAP,
SMS, etc.).
About Greystripe
Greystripe is the world's first and leading ad-supported mobile games
and applications distribution platform. Greystripe's AdWRAP product
suite enables: brand advertisers to communicate their brand message with
a unique mobile audience; publishers to gain advertising revenue by
serving ads through their games; and consumers to download high quality
games for free. The AdWRAP system is protected by a broad array of
patents pending and currently serves ads into more than 800 game titles
from 100 publishers supporting over 1,400 handset models. Greystripe
reaches millions of mobile game players by powering over 70 AdWRAP
Catalog distribution partners and through GameJump.com, its online and
mobile web portal (http://www.gamejump.com).
Greystripe was named a Red Herring Global 100 winner in 2007 and the
Under the Radar Best in Show: Mobility winner in 2006.
Visit Greystripe at http://www.greystripe.com.
See the original story at: http://eon.businesswire.com/releases/greystripe/mobile/prweb1319974.htm
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Ad Industry Roundup: Glamour; NBCU; AP; AOL
from Prescott Shibles: B2B Internet Marketing and Media on Sep 15, 2008
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