NBC Universal Selects Greystripe to Provide Ad-Supported Games for its Mobile Web Sites, Including Bravo, SCI FI Channel and NBC.com

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NBC Universal (NBCU), one of the world's preeminent media companies, has partnered with Greystripe, the leader in ad-supported mobile games distribution, to provide Greystripe’s entire catalog of games to NBCU’s mobile Web properties. In addition, Greystripe will distribute select NBCU mobile game titles from Bravo, SCI FI Channel and NBC to users through their 100 distribution partners. This partnership reinforces NBCU’s expanding commitment to mobile content, including gaming and cross-platform distribution for Java-enabled phones and the iPhone. Greystripe will initially roll out their catalog of games on the Bravo, SCI FI Channel and NBC.com Mobile Web sites.

NBC understands mobile and sees the huge potential for the ad-supported model. We are thrilled to be working with them to provide incredible content to the end consumer.

Greystripe enables NBCU to expand its offering of free, ad-supported mobile content, helping drive traffic and repeat visits to its mobile Web sites. Greystripe's ad-supported games will also offer advertisers an opportunity to reach consumers with highly engaging, measurable in-game ads.

"NBCU has made a strategic commitment to offer the highest quality mobile content and cutting edge distribution models," said Salil Dalvi, Senior Vice President, Mobile Platform Development, NBC Universal Digital Distribution. "We are pleased to partner with Greystripe, as they allow NBCU to expand our gaming and ad sales efforts."

A 2008 Mobile Entertainment Forum (MEF) report recognized the significance of Greystripe's distribution model, stating that the ad-funded mobile entertainment market was forecasted to be worth $336.35 million by 2013, expanding the current mobile entertainment market by 4%. Greystripe's AdWRAP Catalog Platform enables mobile Websites, Internet portals, mobile applications and carriers to distribute mobile content free of charge to the end consumer. The AdWRAP Catalog Platform is a hosted and customizable combination of mobile Web, Java mobile application and Internet technologies that can be tailored to the look and feel of any site.

"This partnership is a huge opportunity for us, as NBC Universal is an amazing, reputable brand," said Michael Chang, CEO of Greystripe. "NBC understands mobile and sees the huge potential for the ad-supported model. We are thrilled to be working with them to provide incredible content to the end consumer."

Greystripe recently announced that it has broadened its distribution reach to the iPhone platform, and is currently offering 900+ ad-supported games and applications from 120 publishers which has led to 90 million downloads.

About NBC Universal Digital Distribution

NBC Universal Digital Distribution is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal Digital Distribution drives the company's North American distribution of content across the Internet, wireless, set-top devices and other emerging platforms, and leads content strategy for offerings that include video on demand (VOD), electronic-sell-through (EST), interactive television, and wireless products and services (WAP, SMS, etc.).

About Greystripe

Greystripe is the world's first and leading ad-supported mobile games and applications distribution platform. Greystripe's AdWRAP product suite enables: brand advertisers to communicate their brand message with a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 70 AdWRAP Catalog distribution partners and through GameJump.com, its online and mobile web portal (http://www.gamejump.com). Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

Visit Greystripe at http://www.greystripe.com.

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Jenna Britton
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