Bob will help build an expanded digital marketing strategy for the company
Minneapolis, MN (Vocus) August 19, 2009
The Grocery Shopping Network is pleased to announce Robert Krajeski as the new VP of Digital Marketing. "Bob will help build an expanded digital marketing strategy for the company," said CEO Andrew Robinson. "His role will also include identifying new client prospects and developing the positioning strategy for advertisers within GSN's retail partners." Bob also plans to leverage GSN's intellectual property and technological assets in order to build brand equity and client success.
Bob brings unique marketing expertise from his past role as Director of eBusiness for Albertsons and SUPERVALU, the country's second largest traditional grocery retailer. While there, he created and developed the digital marketing and advertising department. Prior to Albertsons, he was co-founder and President of iActive, Inc. There he was a pioneer in developing the industry's first internet based cooperative marketing programs, which actively linked retailers and manufacturers. Bob's consumer marketing experience includes the management of the marketing departments at Scripto-Tokai Corp. and Borden, Inc. where he launched dozens of market leading products including a new industry category, "Restaurant Style" tortilla chips. His previous marketing experience also includes brand management at Alberto Culver and American Home Products.
Bob received his MIA degree from Columbia University with a specialization in International Business and is a graduate of the University of Michigan.
"Bob is an enormous asset to our company," said Andrew Robinson. "His extensive background in digital, consumer, and retail marketing will elevate our offerings to the next level. We are very excited to see what he will accomplish at GSN."
About Grocery Shopping Network:
Grocery Shopping Network, Inc. connects consumers, retailers and brands through its premier content, advertising, and software for supermarket websites. The company's services help power grocery store websites, which enable consumers to quickly plan a shopping trip or place an order online. GSN powered grocery sites provide the shopper the best way to find bigger savings, better meals, and faster shopping. The GSN Ad Network exclusively delivers over 5,500 retail grocery locations in the top US markets. The company's analytics offering, GSN Insights, provides proof of the direct ROI created when a brand advertises with GSN by measuring the effectiveness and sales lift of the advertisement. To find out more visit our website: http://www.groceryshopping.net.
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