Beer Universe and Grovetoberfest Partner Up to Provide Free iPhone App to Festival Patrons

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Patrons at Grovetoberfest will be able to rate, review, and store their ratings utilizing a free iPhone app powered by Beer Universe. This is one of the first free iPhone apps available for beer festivals in the entire country.

Grovetoberfest Loading Screen

The team at Grovetoberfest recognizes the value in providing this service and the patrons at the festival will benefit tremendously.

Beer Universe, Inc. (http://www.beer-universe.com), a leading online beer community / e-commerce website that revolutionizes the online experience for beer enthusiasts, today announced a new partnership with the Grovetoberfest. The partnership will utilize Beer Universe’s proprietary technology, database, and analytics to deliver an iPhone application to thousands of patrons during the festival slated to take place on October 15, 2011 between 3:00 – 7:00 PM.

Beer enthusiasts will converge at Peacock Park in Coconut Grove for Grovetoberfest. The festival will allow guests to sample unlimited craft beer from around the world, take part in the Kitchen Lab for food/beer pairings, enjoy musical performances, vote for their favorite beer and utilize the free “Safe Ride Home” service should they sample more than they can handle.

Tickets range between $29 pre-purchased, $39 at the gate and $89 for VIP tickets, which offers early admittance, access to the South Miami Fiat VIP Lounge, complimentary food, no lines, a commemorative beer glass and other VIP entitlements.

Patrons will participate in beer sampling by voting for their favorite beers in three categories – Domestic, Import and Wild Card. The Your Vote Counts competition will make it fun for all including the breweries that are eager to be the top craft beer of choice.

Additionally, the festival will showcase The Milam’s Kitchen Lab. Chef Ralph Pagano, notable for his appearances on Iron Chef and Hell’s Kitchen in addition to being executive chef of STK at the Gansevoort on Miami Beach, will host the lab.

Commenting on the partnership, Tony Albelo, Chief Sample Taster for Grovetoberfest said, “We know that there are a lot of festivals out there and ours will become exponentially better for providing this technology to our consumers. Beer Universe is a leading beer social network on the web and our patrons will be thrilled to expand their knowledge through this free application.”

Specifically, the Grovetoberfest application powered by Beer Universe will allow users to view the list of breweries and beers at the festival, rate and take notes on beers, and see additional information about festival events. Patrons will be able to retrieve their ratings through the application as well as online through Beer Universe.

Arup Banerjee, CEO of Beer Universe, stated, “We value our partnership with Grovetoberfest, which is one of the premier festivals in Florida. Our hope is that their patrons will be able to connect with the beers and the festival long after the event is complete. The team at Grovetoberfest recognizes the value in providing this service and the patrons at the festival will benefit tremendously.”

The festival will be available through Apple’s App Store and will be free to all consumers.

About Beer Universe
Beer Universe is a leading online community / e-commerce website that provides beer lovers with an enhanced online experience, complete with the one of the most comprehensive beer databases on the web, including profiles, user reviews and contact information, as well as a featured beer of the week, and a 'Universal Store' comprised of the best beer related products available on the web.

For more information, please visit http://www.beer-universe.com

About Grovetoberfest
Grovetoberfest will bring a world-class beer festival to Coconut Grove. Between 3:00 – 7:00 p.m., guests will sample unlimited beer from around the world, and they’ll take an active role by voting for their favorite beer in different categories. Interactive elements of the festival include an entertainment stage featuring South Florida’s Spam Allstars, a Homebrew Pavilion featuring Brew Box Miami, Beer 101 with Dr. Barry Gump, a Milam’s Kitchen Lab hosted by Chef Ralph Pagano from Hell’s Kitchen and Iron Chef, a South Miami Fiat VIP Lounge, a Designated Driver Program and a Safe Ride Home option for those who sample more than they can handle.

For more information, please visit: http://www.grovertoberfest.com

Apple, the Apple logo, iPod, and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Don't steal music.

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Heath Gray

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