The rapidly increased adoption of mobile devices, such as smartphones and tablets, means more and more people are accessing the Internet on the go.
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Toronto, Canada (PRWEB) August 31, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing its expert opinion on a recent report showing the majority of North American online consumers will own a tablet by 2017. Numero Uno Web Solutions is also commenting on the impact this will have on smaller brands and their online marketing efforts.
According to the most recent data, 60% of online consumers in North America will own a tablet by 2017, while in Europe, 42% of online consumers will own one. By 2017, 29% of global consumers are expected to have a tablet. (Source: “Global Business and Consumer Tablet Forecast Update, 2013 to 2017,” Forrester.com, August 2, 2013; http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0.) No longer a luxury, tablets are becoming an indispensable, mainstay device, says Numero Uno Web Solutions.
“The rapidly increased adoption of mobile devices, such as smartphones and tablets, means more and more people are accessing the Internet on the go,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “In fact, nearly 20% of all web traffic now comes from mobile devices. As a result, Google, the world’s most popular search engine, now rewards sites that are mobile friendly and penalizes those sites that are not.” (Source: “Changes in rankings of smartphone search results,” Google Webmaster Central Blog, June 11, 2013; http://googlewebmastercentral.blogspot.ca/2013/06/changes-in-rankings-of-smartphone_11.html.)
There are a number of strategies Numero Uno Web Solutions recommends smaller brands adopt in order to ensure their web site sites are mobile-friendly and have a better chance at ranking higher on different search engines. According to Reuter, the increasing popularity of tablets means brands need to make sure their web sites are optimized to work across multiple platforms, including smartphones, tablets, and personal computers. Online users visiting a web site that incorporates responsive web design means the different pages will adjust to fit their screen, regardless of the device.
“Responsive web design is about more than addressing what online users see; it’s also about how they interact with it,” Reuter adds. “Mobile users interact with their screens differently than those on a laptop or personal computer do. Mobile users touch and swipe the screen and zoom in and out.”
In addition to how a site is optimized, there are a number of other strategies brands can employ or avoid to help them rank higher. According to Google, pop-up windows asking users to perform tasks, such as signing up for a newsletter or downloading an app, can slow a web site down and impair the mobile experience. The experts at Numero Uno Web Solutions conclude that to make web sites more discoverable online, brands need to make their sites mobile-friendly.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).