Grupo Gallegos Wins Silver at the London International Awards; Marks
Only Award Given to an Agency Targeting the Hispanic Market
LOS ANGELES (Business Wire EON/PRWEB ) November 12, 2008 --
Grupo
Gallegos, an independently owned, full-service communications
agency, won Silver for their TV spot “Elf”
at the 23rd annual London
International Awards (LIA). Grupo
Gallegos was chosen from 17,969 entries, representing agencies from
81 countries. The LIA
honors exceptional creative work in advertising, design and digital
media.
“We are extremely honored to be recognized at
the London
International Awards for our creative work for the California
Milk Processor Board [CMPB],”
said agency CEO John
Gallegos. “As one of the leaders in
reaching the Hispanic marketplace, advertisers come to us to convey
their messages in compelling, creative and often humorous ways that
resonate with our Hispanic consumers. Not only is this a win for Grupo
Gallegos, but also CMPB
whose message has been well received by the international Hispanic
community. We look forward to continuing to produce award-winning work
for CMPB
and our other clients.”
The CMPB’s
goal for the Elf
spot was to encourage Hispanic consumers to drink milk at night as milk
protein aids in improving sleep quality. In the spot, the town’s
resident elf drinks milk each night to prevent him from waking up to a
chain reaction of noise throughout the village.
About Grupo
Gallegos
An independent advertising firm specializing in reaching the U.S.
Hispanic market, Grupo
Gallegos is located in Long Beach, CA. In 2008, Grupo
Gallegos was recognized as Multicultural Agency of the Year
by Ad Age. Established in 2001 by John Gallegos, Grupo
Gallegos has received the D&AD Silver Pencil, Gold FIAP Award,
Cannes Silver Lion and the Gold Medal at the New York Festival. Agency
clients include Target, Energizer, Fruit of the Loom, Comcast, The
California Milk Processor Board, and Valvoline. For more information,
visit www.grupogallegos.com.
See the original story at: http://eon.businesswire.com/releases/grupo_gallegos/london_international/prweb1607824.htm
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