The involvement of Warner Bros. Digital Distribution in this latest Guaranteed Movie Recommendation enhances the promotion experience, and REELZCHANNEL appreciates the advantages the assets provided by Warner Bros. offer in driving buy rates even further.
Albuquerque, NM (Vocus) March 2, 2010
REELZCHANNEL—TV About Movies® announced today that its March 2010 Guaranteed Movie Recommendation (GMR) promotion will be ''Where the Wild Things Are,'' supported with movie content and behind the scenes clips courtesy of Warner Bros. Digital Distribution. Running from March 2, 2010-March 31, 2010, the consumer campaign is backed by REELZCHANNEL and is designed to entice subscribers who seldom or never watch On Demand or Pay-Per-View movies by offering them a money-back guarantee on the movie REELZCHANNEL recommends.
“Since we began the Guaranteed Movie Recommendation in 2008 its popularity has dramatically grown amongst distributors nationwide due to its unique ability to drive On Demand and Pay-Per-View revenue,” said John deGarmo, REELZCHANNEL SVP of Affiliate Relations. “The involvement of Warner Bros. Digital Distribution in this latest Guaranteed Movie Recommendation enhances the promotion experience, and REELZCHANNEL appreciates the advantages the assets provided by Warner Bros. offer in driving buy rates even further.”
To date, the Guaranteed Movie Recommendation has been backed by cable and satellite distributors because it stimulates On Demand and Pay-Per-View buy rates. Previous GMR titles performed at a buy rate 84% higher among REELZCHANNEL viewers versus non-REELZCHANNEL viewers according to recent Rentrak research.
To participate, movie fans must pre-register at http://www.reelzchannel.com/guarantee . Once registered, entrants purchase ''Where The Wild Things Are'' from their cable or satellite provider. If participants are not satisfied with the recommended movie, REELZCHANNEL will reimburse them for their purchase. Reimbursement is fulfilled by completing the claim form received via email after registration and submitting it with proof of purchase from their cable or satellite bill during the promotional timeframe.
REELZCHANNEL—TV About Movies® delivers daily movie-based content from entertainment reporting to the first-ever movie soundtrack show. For a complete list of programs and to find where you can watch REELZCHANNEL in your area, visit us online at http://www.reelzchannel.com/watch .
REELZCHANNEL reaches 49 million homes on satellite and cable nationwide. In 2009, Nielsen recognized REELZCHANNEL as one of the top ten fastest growing networks in the nation. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, N.M.
For more information, please contact us on the REELZCHANNEL Media Line
877- REELZTV (733-5988) / pr(at)reelzchannel(dot)com