Guardian Partners with Pluck to Enable Enhanced Social Media across
Its Network of Leading Online Properties
UK’s Premiere Online Newspaper to Bring
Audience Participation and Community to More Than 18 Million Monthly
Visitors
LONDON & AUSTIN, Texas (Business Wire EON/PRWEB ) January 6, 2008 --
Pluck® Corporation, the foremost provider of
social media capabilities to publishers, brands and retailers, announces
that Guardian News and Media, publisher of the Guardian and Observer
newspapers, and the Guardian Unlimited website, has selected Pluck’s
SiteLife Social Media Platform to power reader interaction and community
services across the Guardian’s market leading
network of online web properties.
Attracting more unique visitors than any other UK newspaper website, the
Guardian is in a unique position to bring Pluck-powered social media
experiences to a large and growing audience of British and international
internet users. Pluck SiteLife is the industry’s
preeminent social media toolset for blogs, photos, videos, comments,
recommendations, reviews, ratings and a plethora of other specialized
forms of participation. SiteLife powers more than 1 billion social media
interactions every month, and is in use by many of the world’s
leading publishers, brands and retailers including The Washington Post,
Reuters, Circuit City, Saturn and The Economist.
Dave Panos, CEO of Pluck says: “The Guardian
has an unsurpassed reputation both for editorial trust and online
innovation. We are very proud and eager to deploy SiteLife’s
social media capabilities as a cornerstone of The Guardian’s
online future.”
Tom Turcan, Guardian’s General Manager,
Digital says: “Selecting and working in
partnership with Pluck is another major step in our strategy to extend
the Guardian’s industry-leading web presence.
We are building a more broadly-based, global web service for people to
read, discuss and interact with the Guardian’s
independent and progressive journalism.”
About The Guardian
The Guardian launched its network of websites, Guardian Unlimited, in
1999 and is recognised as the UK’s most
popular newspaper website. For the past three years it has
been voted the best newspaper on the web at the 2007 Webby Awards.
Guardian Unlimited recorded record traffic of 18,407,758 unique
users in October 2007 (ABCe). The highest-ever monthly user figure for a
UK newspaper site.
About Pluck Corporation
Pluck Corporation social media solutions empower leading media
companies, brand marketers, and retailers to integrate open content,
community and social networking into their web properties driving
audience traffic and revenue. Clients include CBC, Circuit City, Cox, The
Economist, FOX News, Gannett, Scotts, and The Washington Post.
Awards include a Red Herring 100 and AlwaysOn Media 100. The privately
held company is based in Austin, Texas with funding from Austin
Ventures, Mayfield Fund and Reuters. More information on Pluck offerings
can be found at www.pluck.com.
Pluck is a registered trademark and BlogBurst and SiteLife are
trademarks of Pluck Corp. All other company and product names mentioned
are used only for identification and may be trademarks or registered
trademarks of their respective companies.
See the original story at: http://eon.businesswire.com/releases/guardian/pluck/prweb605981.htm
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